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Sales are actions that are linked to selling or the amount of things sold in a specific time frame. A sale also includes the provision of a service for a fee. A sale is completed when the seller, or the supplier of the products or services, responds to an acquisition, appropriation, requisition, or direct engagement with the customer at the point of sale. There is a transfer of title (property or ownership) of the object, as well as a price settlement, in which a price is agreed upon for the transfer of ownership of the item.

The seller, not the buyer, usually completes the transaction, which can happen before the payment requirement is met. In an indirect connection, a salesperson or saleswoman is someone who sells products or services on behalf of the owner.