What is Revenue AI? Revenue AI is the application of artificial intelligence and machine learning to sales and marketing functions for the purpose of growing revenue and improving business performance. It involves using advanced algorithms and data analytics to predict customer behavior, identify new sales opportunities, and optimize pricing and promotions. The core components of...

What Is Pricing Approval? The pricing approval process is an important step in a business where prices and discounts for products or services are reviewed and approved before presenting a quote or proposal to a customer. This process helps ensure that pricing strategies align with the company’s overall objectives and involves multiple levels of review...

What is Revenue Operations (RevOps) in SaaS? In the SaaS industry, revenue operations (RevOps) is an integrative business function aimed at maximizing a company’s revenue potential. Its core purpose is to align the traditionally siloed functions of Marketing, Sales, and Customer Success around common goals to foster a more cohesive, efficient, and effective approach to...

What is the Burn Rate? The burn rate is the percentage rate at which a company is spending its cash reserves (normally in excess of revenue). It’s a particularly crucial metric for early-stage startups, which generally rely heavily on investor funding to sustain operations until they can generate sufficient revenue to turn a profit. Burning...

What Is a Revenue Projection? A revenue projection is an estimation of a company’s future sales revenue. It is used for budgeting and forecasting purposes and helps to identify financial goals and strategies for a business. Revenue projections can be made on various timelines, including yearly, quarterly, and monthly. They are based on data from...