Glossary » Sales Process

Sales Process

The sales process, purchase funnel, or purchasing funnel is a model that pictures the journey a customer takes when buying something. The stages are Awareness, Interest, Desire, and Action.

Awareness: The customer is aware of the existence of a product or service.
Interest: The customer expresses an interest in the product group.
Desire: The customer aspires to purchase the particular brand or product.
Action: The customer takes steps towards purchasing the chosen product.

The purchase funnel, also known as the buying funnel, is a model that has been modified by marketing consultants and academics to cater to the modern customer. The purchase funnel takes into account new technologies and changes in consumer purchase behavior. The purchase funnel has been validated in a variety of domains, including searching, keyword advertising, and lead generation.

The purchase funnel is a marketing term that refers to the journey a customer takes from being aware of a product or service, to becoming a paying customer. It can also be used as the basis for CRM programs and lead management campaigns, which are designed to target different stages of the customer journey.