Risk Assessment

What is Risk Assessment?

In business, risk assessment refers to the process of identifying, analyzing, and evaluating the potential risks that could negatively impact an organization’s operations and objectives. It’s a crucial step in the risk management process because it helps businesses understand their exposure to potential threats and make informed decisions on how to address them.

Risks come from all angles:

  • Financial risks, such as market fluctuations or credit risk
  • Operational risks like supply chain disruptions or system failures
  • Legal and regulatory risks, such as compliance requirements or lawsuits
  • Strategic risks like changes in consumer behavior or industry trends.

The purpose of risk assessment is to identify the issues that can affect your business ahead of time through a systematic and structured approach, allowing businesses to prioritize and manage them effectively.


  • Business risk assessment
  • Risk analysis

Purpose of Risk Assessments

Risk assessment is a multifaceted process that touches every facet of your business. It isn’t a one-time task, but rather an ongoing process as businesses evolve and new risk factors arise.

Broadly, here’s a look at the most essential purposes of risk assessments:

Preventing Losses and Minimizing Impact

By identifying and analyzing potential risks, businesses can put in place measures to prevent or minimize the impact of these risks, thereby protecting assets, revenue, and reputation.

Enhancing Decision-Making

Risk assessments provide crucial information that aids in informed decision-making. Understanding the risks associated with various options helps leaders make choices that balance potential benefits against potential negative impacts associated with a particular course of action.

Compliance with Legal and Regulatory Requirements

Many industries are subject to regulations that require risk assessments. For instance, healthcare organizations need to perform regular risk assessments to comply with HIPAA regulations, while financial institutions must comply with the Sarbanes-Oxley Act and perform risk assessments as part of their internal controls.

Resource Allocation

Risk assessments help in prioritizing the allocation of resources. By understanding which areas of the business are most at risk, organizations can strategically allocate their resources (like time, money, and manpower) for maximum efficiency and impact.

Building Stakeholder Confidence

Demonstrating a proactive approach to risk management can build confidence among stakeholders, including investors, customers, and employees. This confidence can enhance the company’s reputation and can be a competitive advantage.

Creating a Risk-Aware Culture

Regular risk assessments contribute to the development of a risk-aware culture within the organization. This culture encourages employees at all levels to be vigilant and proactive about identifying and managing risks.

Facilitating Continuous Improvement

Through continuous monitoring and reviewing of every potential business risk, you can adapt and improve their processes and strategies, fostering a dynamic approach to risk management and overall business operations.

Importance of Risk Assessment in Business

From the moment you decide to start a business, potential threats will play a significant role in what you do. Whether you have a structured risk assessment plan or not, you’re making decisions based on the risks you perceive.

By formalizing the process through a risk assessment, you can get a better understanding of these risks and put measures in place to mitigate or avoid them.

This is why risk assessment is vital for businesses:

  • It allows them to be proactive rather than reactive when it comes to managing potential risks.
  • They use it to make informed decisions based on a comprehensive understanding of potential risks and their potential impact.
  • It helps businesses meet legal and regulatory requirements, which means they avoid heavy penalties, fines, and brand devaluations.
  • By identifying potential risks, businesses can put measures in place to minimize losses and protect their assets, revenue, and reputation.
  • Effective risk management processes directly benefit your bottom line through lower insurance premiums, lower borrowing rates, and cost reduction strategies.
  • By avoiding or controlling risk events, identifying and addressing potential threats, and safeguarding business value, you’re maintaining a good reputation and relationship with your customers.

Customers, investors, partners and employees all care about how your company handles threats, particularly the ones that impact their personal information or ability to conduct business.

By extension, risk assessment is an integral part of good corporate governance. It allows businesses to assess their performance and potential weaknesses continually. Essentially, it’s an internal self-assessment tool that helps businesses stay on track and achieve their goals.

Types of Business Risks

When you conduct a business risk analysis, you’ll have to look at more than one type of risk. There are dozens of business threats to consider, but we can group them into two broad categories: internal and external risks.

Internal Risks

Internal risks originate within your own organization. They’re the ones that you can control directly, and they include things like:

  • Human resources — Internal conflicts, poorly trained employees, lack of succession planning, and inadequate resources to support the business.
  • Legal and compliance — Non-compliance with revenue recognition laws like ASC 606, liability lawsuits, and intellectual property infringement claims.
  • Financial risks — Financial transaction errors, cash flow problems, hard-to-predict interest rate changes, and foreign exchange fluctuations
  • Operational risks — Insufficient infrastructure, process inefficiencies,
  • Internal fraud and theft risks — Embezzlement, misappropriation of funds, internal theft (for physical product retailers), intellectual property theft, and other crimes against the company
  • Data privacy risks — Data breaches, security flaws, and customer data leaks
  • Technology risks — Common technology risks include technology failures, data breaches, cyber threats, and other IT-related risks that could disrupt business operations
  • Health and safety risks — Inadequate workplace safety protocols, employee injury or illness, and failure to comply with health and safety regulations (e.g., OSHA).

External Risks

External risks are more difficult to predict (and manage) than internal risks. You can’t control them directly, and you can’t always rely on historical data trends to make decisions.

External threats include:

  • Economic risks — Recessions, currency fluctuations, and other localized, country-wide, or worldwide events that can impact your business operations or your customers’ purchasing power
  • Market risks — Shifts in consumer preferences, changes to consumer behavior, and evolving technology in your industry
  • Regulatory changes — Changes in laws and regulations, along with geopolitical changes that could affect the market or economic stability
  • Competitor risks — Actions of competitors that can affect your competitive advantage or disrupt your business operations
  • Natural disasters — Weather events like earthquakes, hurricanes, fires, and other natural disasters that impact your physical assets or your customers’ need/ability to purchase from you
  • Supplier and partner risks — Delays in delivery, quality issues, business dissolution of suppliers or partners, and soured or failed business relationships. 
  • Political risks — Political instability, conflicts, an increase in taxes, expropriation, or nationalization of property and assets

How to Assess Risk in Business

Looking at examples of business risks is helpful for categorization, but it doesn’t do much for the actual risk assessment process.

To conduct a proper business risk analysis, you need to follow these steps:

1. Establish the business context of the assessment.

“Business context” is the reason behind your risk assessment.

  • The department that the assessment focuses on
  • The business objectives of this department
  • The purpose of your risk assessment (e.g., compliance, financial planning, health and safety)

Depending on the department you’re focusing on, the process will look a lot different.

2. Use risk assessment tools.

Ideally, you’ll use tools specifically made for the department you’re assessing risk for. For example, your finance department would use financial statement analyses and financial modeling software, while the IT department would use technical tools that help them perform vulnerability assessments (like a penetration test).

2. Identify the specific risks.

Risks are nothing more than potential problems. Before you can do anything else, you need to identify what those risks are.

Use your business objectives and context to group the identified risks into categories. Then, identify which of the identified risks fall within the control of your organization and which are external risks.

3. Conduct the risk analysis.

You want to learn three things from a risk analysis:

  • The likelihood of the risk occurring. You’ll need to look at existing data, historic trends, and predictive models to determine how likely a particular risk is.
  • The potential impact on your business. A minor risk with high probability may have a greater impact on your business than a major one with low likelihood.
  • Your organization’s tolerance for that type of risk. While it’s impossible to eliminate all risks, you should determine how much exposure your organization can handle before the cost of mitigating that risk outweighs its potential damage.

5. Document the risks that pose a threat to your business.

Certain risks will take precedence over others, which is why you need to document them and the steps you’re taking to address them.

Start with the most significant risks that could severely impact your organization and work your way down to the minor ones. Let’s say, for example, you’re assessing your supply chain risks and you discover four potential risks:

  • A supplier might go bankrupt
  • Your shipments have consistently come out delayed
  • Customers have reported quality control issues
  • New tariffs have caused prices to increase

Some of these are more pressing than others. If your supplier went bankrupt overnight, your business operations could come to a screeching halt. 

On the other hand, while delayed shipments might be frustrating for your customers and impact sales, you’ll have to reevaluate your order fulfillment process and make refinements to it over time to fix that issue. And tariffs are worth preparing for, but in the immediate future, you’ll either have to increase prices or take a margin hit (much less pressing of an issue in the grand scheme of things).

6. Define your organization’s risk tolerance and appetite.

Some risks are worth taking. Others aren’t. Depending on what stage of business you’re in (and the potential upside vs. downside), you might choose to accept a risk or protect yourself from it.

Using the above example, it wouldn’t be worth the risk to stick with your supplier (and not look around for a new one). The potential upside is, well, you avoid having to find a new supplier. But the potential downside is your inability to fulfill any customer orders.

The decision between raising prices over a new tariff or taking a margin hit, however, might come down to cash flow management. If you have the cash on hand to take the hit and think you can reduce costs or achieve operational efficiency in other ways, you might choose that route. This is especially the case if your customer base has high price sensitivity.

7. Develop risk mitigation strategies.

Again, this will vary wildly depending on the department and risk in question. But let’s pretend that you’re assessing market risks, and you’ve identified that your customer base is becoming more environmentally conscious.

You might decide to prioritize sustainable business practices (like reducing packaging waste) or investing in research and development to create new eco-friendly products. But, if it’s expensive and you find your main customers care more about price than the environment, you might prioritize minimizing waste over a product revamp.

For technology risks like cyberattacks or workplace safety risks, the stakes are higher. Here, identifying the probability of a risk and its potential impact on your business are critical. Security and safety protocols, employee training, and hiring for specialized roles is usually necessary here.

8. Monitor risks and review.

Over time, your organization’s risk tolerance, the external environment, and business objectives will probably change (especially if you’re a growing startup or SMB). It’s essential to monitor risks regularly (as often as necessary) and adjust your mitigation strategies accordingly.

Risk assessments should never be a one-and-done project. Your organization will evolve over time, making it necessary to periodically reassess potential risks to keep up with changes in business objectives and context. Plus, as the business world evolves and new threats arise, you’ll need to adjust your strategies in response.

9. Communicate and report clearly.

Once you have completed your risk assessment, it’s crucial to communicate and report your findings effectively. This includes not only sharing the risks that were identified but also the strategies put in place to mitigate them.

Communication is simple. You want to share the findings with those who need to know and ensure that everyone in your organization understands what they need to do to reduce risks effectively. This may include training, updating policies or procedures, or implementing new technologies.

Reporting is about transparency and accountability. Share how often you’re monitoring the risks and changing mitigation strategies as needed. And use a risk assessment template to make everything clear for stakeholders, investors, and partners.

10. Integrate risk assessment with decision-making.

Execs, top stakeholders, and other key decision-makers should use the findings from your risk assessment to inform their choices. This way, risk management becomes an integral part of your organization’s operations and culture.

Incorporate regular check-ins and reviews that require decision-makers to report on how they’re addressing risks, what strategies are working (and which aren’t), and whether they need additional resources or support.

People Also Ask

What is a risk assessment of business processes?

A risk assessment of business processes is a systematic process that identifies potential risks and evaluates their likelihood and impact on the organization. It involves identifying potential hazards, analyzing their potential consequences, and implementing strategies to mitigate or manage the identified risks.

What is an example of a risk assessment?

Let’s say a company is considering expanding into a new market. A risk assessment would involve researching their market, total demand for the solution, the cost of entry, potential competitors, and government policies that could affect their operations. This would help the company spot potential threats and develop strategies to mitigate them (if they even decide to carry through with the idea).