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Glossary » Customer Satisfaction

Customer Satisfaction

Customer satisfaction (CSAT) is a term frequently used in marketing. This refers to how well a company’s products and services meet or exceed the expectations of its customers.

According to one definition, customer satisfaction is defined as “the amount of customers, or percentage of all customers, who report positive experiences with a company, its products, or its services.” Customers are essential for keeping a product or service relevant, so it is in the business’s interest to ensure customer satisfaction and build customer loyalty.