Deel sells global payroll and compliance to companies hiring across borders, and it grew to nearly 4,000 employees in five years. Its Deal Desk was quoting in spreadsheets, exporting a PDF and emailing it to the customer as the order form for signature, while quote volume doubled every month. Deel replaced that with DealHub CPQ and DealRoom, configured by business users rather than by developers writing custom Apex inside Salesforce. Deel's own administrators now change pricing, discounting and approval rules in minutes, and the change reaches the global sales team.
Applies to the average deal, so the Deal Desk absorbs volume without adding headcount.
Quote creation through customer signature, down from a full business day at best.
Measured against the rollout timelines other vendors on Deel's shortlist quoted.
A hundred percent of Deel's business ran on pay-as-you-go consumption, billed in arrears. To negotiate discounts, Deel's Deal Desk needed order forms and longer-term commitments, and with the platform growing toward seven sellable products, multi-year multi-product bundles made more sense for Deel and for its customers. The interim process was a spreadsheet: the team built the quote in one, exported a PDF, and sent it to the customer as the order form for signature. Quote volume was doubling every month against a Deal Desk described as small and nimble, and the team put it plainly. Continuing that way was a cost they were not willing to bear.
Our quote volume is doubling every month and our Deal Desk is small. How many people do we hire just to keep emailing PDFs?
We are moving customers off pay-as-you-go onto multi-year, multi-product commitments. What do we put in front of them that reads as credible?
Every vendor we have talked to is quoting six to 12 months to implement. How much growth do we give up while we wait?
Our reps can edit commercial terms in the billing engine themselves. What does an auditor make of that if we go public?
| Before | After |
|---|---|
A CPQ rollout meant developers writing custom Apex inside Deel's Salesforce instance, on a timeline a company doubling its quote volume every month could not absorb. | Deel's business users own the configuration, working alongside their own systems team and DealHub AI customer success. |
The fastest a rep could compile a quote, route it for approvals and get it signed was a full working day. | Reps build and route quotes next to the CRM, and approvers read the deal economics and respond in Slack. |
Changing an approval layer or a discount rule needed a technical administrator. | Deel's own administrators make the change and it cascades to the global sales team in minutes. |
Reps could edit commercial terms directly in Deel's billing engine. | Deel holds a compliant chain of custody from the approved quote through billing and invoicing. |
Customers received a PDF as an email attachment and were expected to sign it. | Buyers review and sign a tailored, branded DealRoom that carries e-signature in the same room. |
“When we laid out to the DealHub team how quickly we wanted to move… the team responded with great… letting us know when it was healthy to slow down and do thorough QA and get it right before a full launch.”
Austin Kiessig
Senior Director of Revenue Operations
Deel's RevOps team bought a rollout timeline, not only a CPQ. Previously, the implementation estimates on the shortlist ran long enough that a company doubling its quote volume every month could not absorb them. Now Deel's business users own the configuration, with no custom Apex code written inside Salesforce.
Deel's Senior Director of Revenue Operations, with Deel's own systems team and the DealHub AI customer success team alongside.
Business-owned. Deel's business administrators hold pricing, discounting and approval logic, with no technical administrator in the change path.
CPQ and DealRoom went live for the global sales team after a three-to-four-month implementation.
An executive sales champion in procurement, then a power-user pilot on the near-final production instance several weeks before a full global launch. Near 100% of deals ran through CPQ within a few weeks of go-live.
Salesforce (native connector, no custom Apex), Slack (approval review and routing), and Deel's own billing engine (fed through Salesforce and a data warehouse).
Low on engineering. Business users did most of the configuration with the systems team and DealHub AI customer success, and no DealHub APIs were needed beyond the Salesforce connector.
DealHub is ISO 27001, ISO 27701, ISO 22301, and ISO 42001 certified, holds SOC 1 Type II and SOC 2 Type II attestations, and is GDPR and CCPA compliant, alongside additional security, privacy, and compliance frameworks.
Eliminate the
Friction between Quote-to-Revenue
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