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How Braze Improved Compliance and Accelerated Deals with DealHub

Braze powers real-time customer engagement, enabling marketers to collect data, orchestrate cross-channel journeys, and drive growth. Recognized globally, it fosters loyalty through AI-powered solutions and operates from 10+ global offices.

SaaS

1800+

Unified Pricing & Compliance

Months to Implement

Adoption by Users & Admins

Solution they used

CPQ

CRM
they use

Salesforce

Challenge

Ensuring compliance for a public company.

Braze needed version control for pricing, products, and workflows to ensure compliance across financial, accounting, and legal policies. Managing pricing in Excel lacked auditability and control.

Solution

Automated compliance with audit trails.

DealHub introduced pricing guardrails and clear audit trails. Automating approvals and compliance for pricing and discounts ensured adherence with company policies.

By putting our pricing into a system, it helps us stick to pricing guidelines and become more compliant.”

Katie Zinman

Director, Global Deal Desk

Challenge

Eliminating manual pricing inefficiencies.

Braze managed pricing and discounting in Excel, leading to inefficiencies and quoting errors.

Solution

Automated pricing with reporting.

DealHub automated pricing processes, enabling real-time reporting on average discounts per rep or team, reducing manual work and improving accuracy.

The automation of opportunity products and reporting on discounts was a huge win for us.”

Katie Zinman

Director, Global Deal Desk

Challenge

Improving cross-team transparency.

Approvals were managed via email, creating delays and confusion with stakeholders often chasing contract versions and updates.

Solution

Streamlined approvals and connectivity.

DealHub provided a centralized digital pricing ecosystem with automated approvals and transparent workflows, improving speed and communication.

Having it all in the system with a clear audit trail was just a huge win.”

Katie Zinman

Director, Global Deal Desk

Challenge

Simplifying complex configurations.

Braze’s high SKU complexity required a tool that could handle intricate configurations while being user-friendly for sales and administrators.

Solution

Flexibility for complex configurations.

DealHub supported Braze’s sophisticated pricing and approval workflows with a system that's easy to manage without external developers.

You can configure complex pricing and workflows in a tool that is by no means complex.”

Katie Zinman

Director, Global Deal Desk

Challenge

Driving adoption across teams.

Previous tools failed to gain adoption due to complexity, and Braze needed a solution that was intuitive for both sales teams and system administrators.

Solution

High adoption with guided selling.

DealHub’s guided selling flow and ease of use enabled quick onboarding and adoption, empowering teams to manage and configure the system effectively.

It’s really easy to use for users and system administrators alike.”

Katie Zinman

Director, Global Deal Desk

Challenge

Achieving measurable ROI quickly.

Braze needed a CPQ solution that delivered ROI by accelerating sales processes, increasing efficiency, and reducing errors.

Solution

Shorter cycles and higher velocity.

DealHub reduced time-to-value by streamlining sales cycles, increasing quote velocity, and enabling Braze to close deals faster.