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Glossary » Marketing Collateral

Marketing Collateral

Marketing collateral can be viewed as a collection of materials used to support the sale of a product or service. Historically, collateral referred to sales support materials such as brochures or sell sheets. It is intended that these sales aids ease and improve the selling process. By using its collateral to enhance its brand, the company conveys its brand message through a consistent message, and must use a balance of information, promotional content, and entertainment to enhance its brand.