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Glossary » CRM Software

CRM Software

CRM (Customer relationship management) is how a company or organization manages its relationships with customers by using data analysis on vast amounts of data.

Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.

In CRM systems, data is collected from a variety of channels, such as the company’s website, telephone, email, live chat, marketing materials, and more recently, social media. As a result, businesses can better understand their target audiences and how to best cater to their needs, which will help them retain customers and grow sales.

CRM can be used to manage past, present, and potential customers. CRM refers to the procedures, policies, and procedures that a company uses when communicating with its customers. A complete connection can encompass operations related to sales and services, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.