CPQ Automation

What is CPQ Automation?

CPQ automation is the use of technology to streamline and automate the product configuration and price quote generation process. This includes using software to create and manage product data, automating pricing and discounting rules, and generating quotes and proposals.

CPQ automation is used by businesses of all sizes but is particularly well suited for businesses that sell complex products or services that require a high degree of customization. CPQ automation can help businesses save time and money by reducing the amount of manual work required to configure and quote products and ensuring that quotes are accurate and compliant with company rules. CPQ automation can also improve the customer experience by providing a more efficient and personalized quoting process.

Automating the Quoting Process with CPQ Software

The process of quote creation and management can be tedious and time-consuming. There are many variables to keep track of, and the smallest mistake can cost you a sale. CPQ (configure price quote) software is designed to streamline the entire process, from creating accurate quotes to managing pricing and discounts.

Using CPQ software to automate the configure price quote process improves the sales operations in the following ways:

Accurate Quotes

With CPQ software, you can be confident that your quotes are always accurate. That’s because the software considers all of the necessary variables and automatically generates a quote that reflects the actual cost of the product or service. 

Eliminate Manual Quote Creation

A study by Aberdeen concluded that CPQ software increased quote productivity by 33%. CPQ software makes it easy to create quotes quickly and efficiently. All the necessary information is stored in one place, so you don’t have to waste time gathering data from different sources.

Complex Price Management

CPQ software allows you to manage pricing and discounts with ease. You can easily see what discounts are available and make changes on the fly.

Visibility into the Sales Process

CPQ software provides complete visibility into the sales process to see where each opportunity is in the pipeline. This allows sales reps to make the necessary changes to close more deals.

Improve Your Customer Experience

CPQ automation can help you improve customer service by making it easier to respond to potential customers’ sales inquiries and produce quotes.

CPQ Automation Enables Team Collaboration 

CPQ software is typically offered as a cloud-based solution, so it can be accessed from any device with an internet connection. CPQ solutions are often used in conjunction with CRM, or customer relationship management software. This type of software helps sales teams manage customer data and track quotes and sales interactions.

CPQ also facilitates collaboration between departments by automating and standardizing the quoting process and enabling all team members to work from one platform for quote and sales proposal generation. This allows sales reps to spend less time on administrative tasks and more time selling.


  • Configure price quote automation
  • Automating price quotes
  • Sales automation

People Also Ask

What is CPQ technology?

CPQ technology is a software solution that helps businesses automate the creation of sales quotes.

CPQ can be used to create both simple and complex quotes and can help streamline the sales process by automating repetitive tasks. CPQ solutions can also help companies ensure that their prices are accurate and up-to-date and that their sales teams are using the most up-to-date product information.

CPQ solutions can be deployed on-premise or in the cloud and can be integrated with CRM and ERP systems. CPQ technology is often used by companies in industries such as high-tech, manufacturing, and distribution.

CPQ solutions are also used by companies of all sizes, from small businesses to large enterprises. CPQ technology can help sales teams close more deals, faster. CPQ solutions can also help companies improve their customer satisfaction and loyalty scores. CPQ technology is a valuable tool for any company that wants to streamline its sales process and improve its bottom line.

Why do you need CPQ automation?

CPQ automation can save you time and money by streamlining the quoting process and ensuring that your quotes are always accurate.

CPQ automation can also help you close deals faster by providing your sales team with the tools they need to quickly generate and send quotes to prospects. And because CPQ can automate many of the tasks associated with creating a quote, it can free up your sales team’s time so that they can focus on selling rather than on administrative tasks.

Why is CPQ testing necessary?

CPQ testing is necessary to ensure the accuracy of CPQ data and ensure that CPQ applications work as intended. CPQ testing also helps to identify potential issues with CPQ data or with CPQ applications before they go live.

Additionally, CPQ testing can help improve the quality of CPQ data and can help to ensure that CPQ applications are stable and perform as expected. CPQ testing is an important part of any CPQ implementation. CPQ testing should be conducted throughout the CPQ development process, from early in the project to after CPQ applications are live. CPQ testing is an essential part of any CPQ project and should not be overlooked.