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MoEngage Unlocks Global Go-to-Market (GTM) Agility and Scale with DealHub CPQ

MoEngage is an insights-led customer engagement platform used by Fortune 500 and mobile-first brands to personalize the customer experience across every channel. With a full-stack solution combining advanced analytics, AI-powered journey orchestration, and cross-channel personalization, MoEngage helps marketers and product teams increase retention and drive growth. Customers include Deutsche Telekom, Samsung, Flipkart, and Ally.

Marketing Technology

900+

100%

Rep-Led Quoting Across Teams

1 hour

Quote turnaround (24x faster)

4 hours

New products go-live same day

Solution they used

CPQ

CLM

DealRoom

CRM
they use

Salesforce

Challenge

Quoting Was Built on Spreadsheets

MoEngage’s evolution from a single-product startup to a global SaaS platform quickly outgrew Excel and Pandadoc. Manual quoting introduced errors, contracts didn’t align with proposals, and reps were overwhelmed trying to manage multi-product pricing.

Solution

One Platform for Proposals, Pricing, and Contracts

DealHub unified MoEngage’s quoting and contracting into a single DealRoom experience. Guided selling leads reps to the right products. Region, segment, and currency are pulled automatically from Salesforce, eliminating errors and building downstream trust.

Challenge

Salesforce CPQ Seemed the Safe Bet, Until It Wasn’t

MoEngage initially leaned toward Salesforce CPQ because it integrated with their CRM. But the demo fell flat. Admin control required outside help, and the platform couldn’t handle MoEngage’s complex pricing logic.

Solution

Deal Desk Controlled CPQ with Enterprise Power

DealHub delivered a tailored POC that proved it could mirror MoEngage’s most complex use cases. Its low-touch configuration gave the MoEngage DealDesk full control without requiring consultants.

We thought Salesforce CPQ was the obvious choice, but it lacked speed and flexibility. With DealHub, we managed pricing, configs, and approvals ourselves—no code needed.”

Manohar Nandigam

Senior Director - Sales Enablement & Deal Desk

Challenge

Global Expansion Introduced Risks

As MoEngage expanded internationally, quoting logic became inconsistent across currencies, regions, and customer segments. Quoting across multiple geos and currencies introduced complexity reps weren’t equipped to manage manually. Accuracy suffered and approval cycles dragged on.

Solution

CRM-Driven Geo Logic, Zero Manual Input

DealHub automatically applies region-specific pricing and product rules using Salesforce opportunity data. Discount approvals are routed dynamically, which frees reps to focus on selling.

As we expanded into new markets, pricing became complex with different currencies, rules, and approvals. DealHub automates it all using CRM data for accurate pricing, logic, and workflows.”

Manohar Nandigam

Senior Director - Sales Enablement & Deal Desk

Challenge

Deal Desk Involved in Every Quote

MoEngage lacked a Deal Desk and quoting was manual with reps relying on the Deal Desk to build every proposal, slowing deal velocity and scaling risk. As deal volume and complexity grew, the model became unsustainable.

Solution

Guided Selling Made Reps Self-Sufficient

Today, reps build their own quotes from end to end. Playbooks guide them through product selection and approvals. DealRoom ensures every version, term, and signature stays connected.

Challenge

Adoption at Risk Due to Change Resistance

Rolling out CPQ meant changing long-established workflows. Reps were used to spreadsheets. Early resistance and edge cases slowed confidence in the platform.

Solution

Controlled Rollout With Playbook Iteration

MoEngage launched in cohorts, iterating the playbook as real deals surfaced new edge cases. Deal Desk handled the first wave of quotes to fine-tune logic. Excel was phased out once rep confidence stabilized.

The biggest challenge wasn’t the tool; it was changing behavior. Reps were used to spreadsheets, so we rolled out DealHub in phases, built trust early, and refined the playbook.”

Manohar Nandigam

Senior Director - Sales Enablement & Deal Desk

Challenge

New Product Launches Were Bottlenecked

Every new SKU meant coordinating across Product, Deal Desk, and Engineering. Even minor pricing changes took days or weeks which slowed GTM execution and delayed monetization.

Solution

New SKUs Go Live in Under a Day

With DealHub, new products go live in under a day. Internal teams update Salesforce, revise playbooks, and launch with zero dev dependency.