Bitmovin is the Emmy award-winning category leader in video streaming infrastructure, and the technology behind many of the streaming platforms people watch every day. Its quotes were priced in a Google Sheet, keyed into a Salesforce opportunity, then keyed a third time into the tool the legal team used to produce the order form. DealHub AI replaced all three steps with one guided playbook that writes back to Salesforce. Bitmovin's revenue operations team now builds the products, the playbook and the approval rules itself, and rebuilt the whole configuration from scratch in under four weeks when it found a better design.
Excludes a four-week pause. Bitmovin ran the build without an implementation partner.
Was fully manual for CSMs before. Subscription lines now update without a person.
RevOps set the thresholds that send only real exceptions to legal or management.
Bitmovin priced every quote in a Google Sheet, keyed the same figures into a Salesforce opportunity, then keyed them a third time into the tool the legal team used to generate the order form. Human error put the three records out of step often enough that someone had to stop and work out which one was right, and a data audit run before the DealHub AI migration found the problem was larger than anyone had assumed. The order form itself came out as a Word document with full edit rights, so a rep could reorder clauses or change language before the customer saw it. That is why legal read every line of every agreement, and why 100% of deals went through both management and legal review.
We enter the same quote into three systems and they still disagree. Which record do we trust when we build the next contract?
Our order form leaves as a Word document a rep can rewrite. Why does legal have to read every line of every agreement?
Adding one product takes days of edits across dozens of fields and nested formulas. How do we change pricing this quarter?
| Before | After |
|---|---|
CSMs opened, closed and reset every renewal opportunity by hand in Salesforce. | Renewal opportunities open, close and reset themselves, and subscription lines update with them. |
Quotes lived in a Google Sheet, so nobody knew how many were out or who was holding them. | RevOps reads quote age, holder and stage, and runs discount analysis against pricing strategy. |
A new product meant days of edits across dozens of opportunity fields and nested formulas. | RevOps creates a product and syncs it to Salesforce with its attributes in minutes. |
Once a quote was sent, nobody could see who was reading it or who else it reached. | Reps see who opened the DealRoom, who it was shared with, and who the signers are. |
Staff reconciled contracts against Salesforce and the customer portal to find the right numbers. | One entry point feeds every system, and the reconciliation work is gone. |
“To create a new product for us with our existing process was days and days of work and updating dozens of fields, including formulas nested within formulas… It would sync right over and create the product automatically in Salesforce…”
Janna Asquith
Head of Revenue Operations
DealHub AI gave Bitmovin a product catalog that carries its own attributes into Salesforce. Previously, adding one product meant days of work across dozens of opportunity fields and formulas nested inside formulas, so a pricing move waited on admin capacity. Now RevOps creates the product once and Salesforce carries it.
Head of Revenue Operations, working directly with the DealHub AI customer success team. No third-party implementation partner.
RevOps-owned configuration. The team builds products, playbook questions, discount thresholds and approval routing itself.
Reps were building their own quotes 12 weeks after kickoff, excluding a four-week pause the team took mid-build.
Full go-live, then a complete self-run rebuild in under four weeks after an 18-month internal usability survey.
Salesforce, the CRM of record, with products and subscription lines synced from DealHub AI. Replaced a Google Sheets pricing model and a separate legal document generator.
Low. A Salesforce-certified RevOps team with no in-house Salesforce developers, and no outside partner at implementation or since.
DealHub is ISO 27001, ISO 27701, ISO 22301, and ISO 42001 certified, holds SOC 1 Type II and SOC 2 Type II attestations, and is GDPR and CCPA compliant, alongside additional security, privacy, and compliance frameworks.
Eliminate the
Friction between Quote-to-Revenue
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