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HP’s 3D Printing Division Accelerates GTM Execution with DealHub CPQ

HP’s 3D Printing division needed a flexible, scalable CPQ to handle hundreds of SKUs and rapid product changes, enabling faster, streamlined global sales execution.

3D Printing

50,000+

0 hour

To Update Pricing & Products

SKUs with Complex Logic

0min

To Update Logic (vs 3 Months)

Solution they used

CPQ

CRM
they use

Microsoft Dynamics

Challenge

Legacy quoting broke under product complexity

HP’s 3D team manages over 500 SKUs, with each configuration requiring compatibility across at least 25 components. Excel files and email chains couldn’t handle the volume, complexity, or accuracy demands.

Solution

DealHub enforces valid configurations across 500+ SKUs

DealHub centralized HP’s quoting infrastructure, embedding compatibility rules and pricing logic directly into the sales workflow. Reps can only generate valid, approved quotes with full audit trails.

Challenge

The Business Impact of HP’s Fragmented Quoting Process

HP’s quoting process depended on corporate IT and third-party developers to maintain brittle logic and workflows. This slowed pricing updates, stalled new product launches, and created delays in deal execution. Legacy CPQ tools required too much overhead and weren’t designed for operations-led control. HP needed a system that worked natively with Microsoft Dynamics Sales and could be fully managed by operations, not IT.

Solution

Seamless Dynamics 365 integration and operations-led control

DealHub stood out not just for integrating with Dynamics Sales, but for making the CPQ logic-layer configurable by business users. With an intuitive interface, prebuilt Dynamics connectors, and low-touch configuration, HP’s operations team launched quickly and scaled confidently without relying on developers post-implementation.

For companies using Microsoft Dynamics, flexibility and ease of maintenance are key. I was surprised how simple the Dynamics integration and ongoing configuration are with DealHub.”

Albert Hurtado

CPQ & CRM Administrator

Challenge

HP could not afford delays with Digital Transformation

Most CPQ implementations are painful with delays, missed timelines, and integration issues common, especially in global companies like HP. Even after go-live, simple changes in HP’s Microsoft Dynamics CRM, like updating an opportunity field, could take up to three months, requiring IT tickets and long review cycles.

Solution

DealHub delivered rapid rollout and long-term agility

DealHub’s implementation was smooth and on time. The 3D team hit every milestone, and retained control of pricing logic and updates; making changes in minutes instead of months, without relying on IT.

Adding a question to an opportunity field in CRM can take three months; in DealHub, I can do it in two minutes. That’s the difference.”

Albert Hurtado

CPQ & CRM Administrator

Challenge

Sales teams resisted yet another tool

Like most enterprise teams, HP’s sales reps were initially resistant to new tools and processes. Prior systems had added friction rather than removing it.

Solution

Reps now quote faster with zero friction

Once reps began using DealHub CPQ, feedback flipped. Fast quote creation, intuitive UX, and reliable configurations turned it into a productivity driver. Today, adoption is 100% across HP’s core 3D sales teams.

Our sales teams initially resisted any new tool, but reps using DealHub now give it very positive feedback. They can create quotes quickly and easily.”

Albert Hurtado

CPQ & CRM Administrator

Challenge

Weekly product changes overwhelmed old systems

DealHub centralized HP’s quoting infrastructure, embedding compatibility rules and pricing logic directly into the platform. Reps can only generate valid, approved quotes with full audit trails.

Solution

DealHub gives operations full control with no developers needed

With DealHub, operations can push updates live in under an hour. All logic is configurable without code, giving HP the agility to match its go-to-market speed.

Once I was ramped up, configuring pricing rules and updates was easy. At HP we change prices and products weekly, and I can push updates in under an hour. That speed surprised me.”

Albert Hurtado

CPQ & CRM Administrator

Challenge

HP needed a partner embedded in execution

HP’s 3D team needed more than implementation help, they required a partner who understood the product and could align with business goals. Traditional support models couldn’t match the pace or context.

Solution

A partner committed to HP’s long-term success

HP worked directly with DealHub’s customer success team, experts who knew the platform and learned HP's 3D business. The result: smarter guidance, faster response times, and a shared focus on execution agility.

Our experience with the DealHub customer success team has been great from day one… and any issues we’ve had were resolved quickly.”

Albert Hurtado

CPQ & CRM Administrator