HP's 3D Printing division builds industrial additive manufacturing systems and reprices, reconfigures and launches products every week. Its quoting ran on Excel files and email chains, and every structural change queued behind corporate IT and outside developers. DealHub CPQ replaced that with 500+ SKUs of compatibility and pricing logic the division configures itself, running against Microsoft Dynamics 365. A CPQ and CRM administrator now pushes a pricing or product change live in under an hour, with no ticket and no developer.
HP's operations team pushes weekly SKU and pricing changes live without a developer.
Each configuration enforces compatibility across at least 25 components before a quote can send.
Down from three months for an equivalent field change in Microsoft Dynamics.
HP's 3D Print division reprices, reconfigures and launches products every week. Its quoting ran on Excel files and email chains, where configurations came out wrong, orders came out wrong and approvals went missing between inboxes. Every structural change to the systems around that process belonged to corporate IT and outside developers, and adding a single question to an opportunity field in Microsoft Dynamics took three months. A division on a weekly product cadence was operating on a quarterly change cycle, and the CPQ decision was its one chance to keep the commercial logic in its own hands.
We change prices, configurations and products every week. Why does adding one question to an opportunity field still take three months?
We are less than half a percent of HP. Which parts of our quoting can we own outright, without going through the Big HP or a third party?
A minimum configuration touches 25 components that all have to be compatible. How many wrong quotes are reaching customers before anyone catches them?
Sales, finance and management all touch the same deal. Why can none of us see where a quote or an approval currently sits?
| Before | After |
|---|---|
Reps assembled 500+ SKU configurations in Excel files and email chains, and wrong configurations and orders reached customers. | Reps configure inside DealHub CPQ, which blocks any combination that fails compatibility before the quote can send. |
Enterprise system rollouts inside HP ran long and slipped their timelines. | The 3D division hit every implementation milestone and kept the pricing logic in its own hands at go-live. |
Sales reps refused new tools, because every previous change added work to their day. | Reps build their own quotes in minutes, and operations no longer fields quote-building requests. |
Any change to pricing, configuration or a new product needed corporate IT or an outside developer. | Operations pushes pricing, configuration and new-product changes live itself, with no code and no ticket. |
Changing anything in the quoting stack meant an IT ticket or an external integrator. | HP's administrator works directly with the DealHub AI customer success team, usually inside an hour. |
A discount could be approved on a single email, and approvals went missing between inboxes. | Every discount routes through a defined approval path, and finance signs off inside the quote itself. |
Reps pick from 500+ SKUs and the rules block any incompatible configuration. | Compatibility runs across at least 25 components on a minimum configuration. | Reps can no longer send a configuration operations has not approved.
HP's CPQ administrator builds pricing rules and questionnaire logic himself. | Changes go live with no developer, no IT ticket and no outside integrator. | A quote-logic change takes two minutes against three months in Dynamics.
Every discount request follows a defined approval path instead of one email. | Finance approves inside the quote and management sees where each deal sits. | Reps can no longer get a discount approved by emailing the right person.
“The impact of DealHub on our quoting process is huge. Before, it was a jungle of Excel files and email chains. Configurations and orders were often wrong and approvals got lost. Now everything sits in one place, runs smoothly, and we have end-to-end traceability from quote to cash.”
Albert Hurtado
CPQ & CRM Administrator
HP's 3D Print division put every quote, configuration and approval into one system. Previously reps assembled 500+ SKU configurations across Excel files and email threads, where a wrong component combination or a lost approval surfaced only after a customer saw it. Now every deal carries one record from quote through to cash.
HP 3D Print's CPQ and CRM administrator, working directly with the DealHub AI customer success team rather than an external integrator.
Business-owned. Operations configures pricing rules, product compatibility and questionnaire logic with no code and no developer. Finance holds discount approval.
Resistance from sales during ramp-up, then full use across the 3D sales teams once reps were past onboarding.
Microsoft Dynamics 365 (CRM). No other systems connected. SKU data is loaded manually from an internal HP product system, and API connections were ruled out on HP's own development and security overhead.
Low after ramp-up. One administrator maintains configuration, pricing and approval logic with no developer support after implementation.
DealHub is ISO 27001, ISO 27701, ISO 22301, and ISO 42001 certified, holds SOC 1 Type II and SOC 2 Type II attestations, and is GDPR and CCPA compliant, alongside additional security, privacy, and compliance frameworks.
Eliminate the
Friction between Quote-to-Revenue
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