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Intuit Accelerates Enterprise GTM with DealHub CPQ

Intuit is a global tech platform helping consumers and businesses manage finances with QuickBooks, TurboTax, Credit Karma, and Mailchimp. To support its GTM evolution, Intuit launched the Enterprise Suite (IES) for mid-market and enterprise customers with tailored solutions.

Saas

15K+ employees

Adoption Across 200+ Sellers

Reduced Admin Overhead

0-hour

Proposal Turnaround Cut from 7d

Solution they used

CPQ

CLM

DealRoom

Subscription Management

CRM
they use

Salesforce

Challenge

Upmarket growth demanded a new way to sell.

As Intuit entered the mid-market and enterprise space, it needed to sell differently. Traditional sales tools couldn’t support dynamic configurations, fast approvals, or scalable quoting workflows. Reps required autonomy to move at customer speed. Leadership needed visibility, control, and agility.

Solution

DealHub delivered day-one readiness and long-term agility.

To meet an aggressive launch timeline for IES, Intuit selected DealHub CPQ for its rapid deployment, seamless Salesforce integration, and intuitive user experience. The platform was live in just 8 weeks, empowering sellers on Day 1 and scaling effortlessly across teams.

Challenge

Legacy CPQ vendors couldn’t meet GTM requirements.

Intuit faced pressure to use Salesforce CPQ or Oracle CPQ, but neither could support the required timeline or rep-centric selling model.

Solution

DealHub delivered enterprise-ready CPQ in just 8 weeks.

DealHub delivered faster time-to-value, going live in just 8 weeks with full Salesforce integration, something legacy vendors couldn’t match.

We explored several CPQ solutions, but only DealHub felt truly modern, market leading, refreshing, quick to deploy, easy to adjust, and capable of fully enabling exactly what we needed.”

Thomas Horton

VP of Global Commercial Operations

Challenge

Manual quoting process limited sales velocity.

Sellers relied on Google Sheets and Deal Desk support for every proposal. Errors and delays slowed deal cycles and hurt responsiveness to customers.

Solution

DealHub CPQ enabled fast, rep-led quoting.

DealHub gave reps full quoting autonomy, enabling them to generate accurate, on-brand proposals in minutes, cutting deal cycles from 7 days to 48 hours.

Challenge

Approval delays created bottlenecks and blind spots.

Approval workflows lacked transparency, living in Slack threads and email chains. This left sellers in the dark, forcing DealDesk to manually chase stakeholders, creating delays and follow-up cycles.

Solution

DealRoom streamlined and tracked approvals.

DealHub CPQ provided real-time visibility into approval status, allowing sellers to move faster and reducing time spent chasing internal responses.

Now sellers can see within their DealRoom exactly where approvals sit, improving SLAs and reducing friction.”

Lucy Anne

Deal Desk Manager

Challenge

Rapid sales team growth mandated quick onboarding.

Intuit scaled from a few dozen to 200+ sellers in months. Legacy tools couldn’t keep scale or support quick onboarding of sellers.

Solution

DealHub accelerated seller ramp and GTM readiness.

DealHub empowered reps to generate quotes independently while maintaining control through smart guardrails and streamlined approvals.

Challenge

Slow pricing updates delayed market response.

Frequent updates to bundles, terms, and discounts required manual coordination, slowing speed-to-market and reducing agility.

Solution

DealHub enabled fast, self-managed changes.

DealHub CPQ enabled pricing and packaging changes to go live in under 10 days, without relying on developers or external consultants.

We made massive changes to our packaging in December and we did it within about 10 days. Any other solution would’ve taken months.”

Thomas Horton

VP of Global Commercial Operations

Challenge

Deal Desk buried in manual execution.

Supporting every quote kept the Deal Desk team focused on repetitive tasks rather than strategic enablement, pricing innovation, or scalable processes.

Solution

DealHub unlocked strategic Deal Desk capacity.

With sellers empowered to own quoting, the Deal Desk was able to focus on high-impact work, supporting a 4x larger increase in the sales team, with minimal additional headcount.