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Inkcups Turns Complex Machine Quotes into Sub-8-Minute Revenue Execution

Inkcups manufactures and supplies high-quality UV flatbed printers, digital cylinder printers, pad printers and supplies for industries such as apparel, drinkware, promotional products, electronics, medical devices, sporting goods, and automotive markets. Inkcups serves customers worldwide, offering support in multiple languages to meet the needs of its global clientele.

Machinery Manufacturing

90+

0min

Quote Creation (Max)

Pipeline & Discount Visibility

Templates Consolidated

Faster Pricing Updates

Solution they used

CPQ

DealRoom

CRM
they use

Salesforce

Challenge

Hours Lost to Manual Quote Creation

Inkcups relied on locally stored Word templates to create quotes, requiring reps to manually update pricing, configurations, and details for each deal. This made quote creation time-intensive, slowed response times, and limited their ability to move deals forward quickly across regions.

Solution

Faster Quotes Enable Scalable Sales Execution

DealHub replaces manual, template-based quoting with guided workflows that automatically apply the right products and pricing. This reduced quote creation time from about an hour to under 8 minutes while ensuring consistency across teams.

Challenge

Limited Visibility into Quotes and Activity

Before implementing DealHub, Inkcups didn’t have a centralized way to track quotes or discounting. Reporting often required manual consolidation from spreadsheets and Salesforce, which could delay access to key data and make it harder to get a clear, timely view of overall activity.

Solution

Real-Time Reporting Strengthens Forecast Confidence

With DealHub integrated into Salesforce, Inkcups can now track every quote, monitor discounting trends, and analyze pipeline activity in real time. Leadership gains a complete view of revenue activity, improving planning and forecasting confidence.

Challenge

Quotes Lacked a Unified, Professional Buyer Experience

Sales reps previously sent quotes as standalone documents, often requiring separate follow-ups to share supporting materials like brochures, videos, or contracts. This fragmented approach made it harder to present a cohesive, professional solution and limited visibility into how prospects engaged with the content.

Solution

DealRoom Brings Buyers Into a Fully Packaged Deal

DealRoom transforms quotes into an interactive buying experience where prospects can view pricing, access supporting materials, and engage with branded content in one place. Sales teams gain real-time insight into buyer activity, enabling more timely, informed follow-ups and improving engagement.

Challenge

Pricing Updates Slowed by Manual Document Maintenance

Updating pricing across Inkcups’ product lines required manually editing dozens of Word documents. Each change had to be applied individually, then communicated to the sales team, creating delays and increasing the risk of outdated pricing being used in the field. This made it difficult to respond quickly to market changes or internal pricing decisions.

Solution

Rapid Pricing Updates from a Single System

Inkcups now manages pricing in one centralized system, where updates are made once and instantly reflected across all quotes and workflows. Instead of updating 30 documents, the team can deploy pricing changes globally within a day. This streamlined approach has made pricing updates up to 50% faster, giving the business the agility to respond quickly.

Before DealHub, updating pricing meant editing 30 Word documents. Now we make one change and it’s instantly reflected everywhere, making us faster and more agile.”

Riley Mann

Digital Marketing Strategist

Challenge

Time Zone Delays Slowed Global Deal Progression

Approval workflows previously depended on emails and phone calls, often delayed by time zone differences and limited availability. This slowed down pricing decisions and created friction in the sales process.

Solution

Automated Approvals Streamline Global Deal Decisions

DealHub introduced structured approval workflows that automatically route requests based on discount thresholds. Approvers are notified instantly and can respond quickly, reducing delays across regions while maintaining governance.

Approvals used to be delayed by time zones and back-and-forth communication. Now they’re automated and completed within hours.”

Jessica Makrinos

Marketing Manager

Challenge

Complex Products Required Deep Expertise to Quote Accurately

Inkcups manages highly configurable products that require the right mix of consumables, services, and add-ons. Without structured guidance, reps needed deep product knowledge to prevent errors caused by missing or incorrect components.

Solution

Accurate Quotes Without Product Dependency

DealHub ensures every configuration is complete and aligned with product and pricing rules. Guided selling walks reps through each step, embedding product knowledge into the process so accurate quotes can be created without deep product expertise. New hires can get up and running immediately, enabling scalable rep productivity as the team grows.