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Brock USA Cuts Quote Time Amid Rapid Growth

Brock USA designs systems that make synthetic turf fields safer, cooler, and higher performing for athletes. Founded in 1998, the company pioneered shock pad systems in North America and now supports more than 5 million athletes across 3,400+ fields worldwide. Rather than manufacturing turf, Brock enhances it with engineered shock pads and organic infill that reduce injuries, improve traction, and lower surface heat. Its science-driven products are trusted by leading universities and professional teams and supported by more than 20 patents. Brock is also committed to sustainability, replacing tire waste with cleaner, recyclable materials.

Building Materials

50+

33%

Reduction in Quote-to-Send Cycle Time

50%

Faster Quote Revisions

100%

Elimination of Manual Calculation Errors

Solution they used

CPQ

CRM
they use

HubSpot

Challenge

Product Expansion Increased Quote Complexity

Brock USA develops systems that make synthetic turf fields safer and more sustainable. As the company expanded beyond shock pads into organic infill and playground solutions, quoting became more complex. Each product required calculations for trim, pallet rounding, and truckload logistics, making the manual Excel process increasingly risky and difficult to scale.

Solution

Growth Without the Operational Drift

DealHub took the manual math off the team's plate. Trim allowances, pallet rounding, and truckload logistics are now automatically calculated in the playbook; eliminating the 'human calculator' bottlenecks.

Challenge

Growth Required a Scalable Quoting System

Brock USA’s sales team relies on the customer happiness team to generate quotes. Introducing a new quoting platform risked disrupting established workflows between these teams. Maintaining operational continuity while improving efficiency was critical.

Solution

33% Faster Quotes to Meet Customer Demand

DealHub modernized Brock’s quoting without changing how reps request quotes, making the process faster and more scalable for the customer happiness team. As a result, Brock handled growing volume while maintaining strong responsiveness and customer service.

Challenge

Excel-Based Quoting Created Operational Friction

Before implementing DealHub, Brock generated quotes using Excel templates stored on shared drives. Each quote required creating a new spreadsheet, updating details, saving it as a PDF, emailing it to the customer, and manually uploading it to HubSpot. This multi-step process was inefficient and increased the risk of errors.

Solution

HubSpot-Native CPQ Centralized the Workflow

DealHub centralized the entire quoting process within HubSpot. Quotes can now be generated directly from the deal record, automatically pulling in project data such as location and customer information. This integration eliminated the need to store and manage multiple versions of quote files while ensuring that every quote is automatically recorded within the CRM.

Before DealHub, we were managing quotes across shared drives and email. Now everything happens in HubSpot, which has made the process much more efficient.”

Danny Hiller

Sales and Operations Manager

Challenge

High Quote Volume Required Faster Turnaround

As Brock USA expanded into new markets such as playground and landscape projects, quote volume increased significantly. Customers often request multiple quotes for similar projects, requiring revisions for updated square footage or freight estimates. With the previous Excel process, each revision required rebuilding the quote manually.

Solution

Instant Quote Duplication and Updates

DealHub allows Brock’s team to duplicate existing quotes, adjust project variables such as square footage or freight costs, and instantly generate updated pricing. This ability to quickly replicate and modify quotes dramatically improved turnaround time for both new quotes and revisions.

Challenge

Pricing Controls Needed Stronger Governance

Maintaining pricing accuracy and governance became more important as Brock scaled. In the Excel process, pricing safeguards were limited to simple warnings, which meant quotes could still be sent without approval. This created the risk of unauthorized discounts.

Solution

Automated Approvals Enforce Pricing Rules

The system physically prevents the quote from being sent until leadership approves it, giving Finance deterministic control over the margin before the deal is signed rather than forcing them to play bad cop after the fact.

Now the system ensures every quote is properly approved before it’s sent, giving us full confidence in our pricing.”

Danny Hiller

Sales and Operations Manager

From Complex Material Quotes to

Scalable Revenue Operations

From Spreadsheet Quoting to Revenue Control

Manufacturers and materials suppliers often rely on spreadsheets to manage complex quotes involving logistics, pallet quantities, and installation variables. As product catalogs expand and quote volume increases, manual processes become difficult to scale and introduce risk.

Automating Complex Material Calculations

Brock USA demonstrates how CPQ can automate calculations such as trim allowances, pallet rounding, and truckload logistics. Embedding this logic directly into DealHub eliminates manual math and ensures every quote is accurate and consistent.

Centralizing Quoting Inside the CRM

By generating quotes directly within HubSpot, Brock created a single source of truth for pricing, project data, and quote history. This eliminates file sprawl across spreadsheets, shared drives, and email threads.

Faster Quotes Without Sacrificing Governance

With automated pricing logic and approval workflows, Brock’s team can respond to customers faster while maintaining strict pricing controls. This balance of speed and governance helps growing companies scale their revenue operations with confidence.

From Spreadsheets to Control:

Scaling Up Without Bleeding Margin Growth

Metric

Before