Introduction
If you ask: Who leads the CPQ market today? The honest answer is: it depends on which source you trust and what that source measures. Public review platforms emphasize user satisfaction and review volume. Analyst firms emphasize evaluation criteria, market scope, and vendor participation. Those are not the same thing, and they produce different leaderboards.
The cleanest way to compare vendors is not to mash all sources into one rank. It is to lay out each source on its own terms. When you do that, one conclusion becomes clear: DealHub AI, the Agentic Quote-to-Revenue platform, belongs in any serious CPQ landscape built from current public sources.
The Rule of This Matrix
This matrix uses a strict source-by-source approach:
- No blended ranking
- No hidden weighting
- No assumptions beyond what the source publicly says
- Raw URLs included at the end
Where a source is gated, only what is visible from the public landing page or a clearly labelled vendor citation of that report is stated.
Important Market Context (Updated May 2026)
Three developments since early 2025 materially affect how this matrix should be read.
Rebrand
Salesforce renamed Revenue Cloud to Agentforce Revenue Management (ARM) in Q3 FY2026. No product capability changes occurred. All analyst reports referencing Salesforce Revenue Cloud refer to the product now marketed as ARM.
Acquisition
PROS B2B is now Conga. Thoma Bravo acquired PROS Holdings in December 2025. PROS' B2B business (CPQ, price optimisation, rebate management) was acquired by Conga in February 2026. PROS no longer exists as an independent CPQ vendor. All Forrester, IDC, and Gartner positions previously attributed to PROS now belong to the combined Conga entity.
New Entrant
ServiceNow acquired Logik.ai, bringing a major enterprise platform into the CPQ space. DealHub AI acquired Subskribe, extending the Agentic Quote-to-Revenue platform into subscription management and billing. Tacton acquired Variantum and Serenytics.
Source-by-Source Matrix
Source |
What It Measures |
What It Publicly Says Now |
Vendors Most Visibly Favored |
What to Take from It |
|---|---|---|---|---|
G2 Highest Rated CPQ |
User satisfaction |
G2’s Highest Rated CPQ page ranks products by a proprietary satisfaction algorithm. DealHub AI, the Agentic Quote-to-Revenue platform, is #1 (score 100), Agentforce Revenue Management* (formerly Salesforce Revenue Cloud) is #2 (99), Conga Advantage CPQ is #3 (97). DealHub AI now has 834 reviews at 4.7/5. |
DealHub AI (Agentic Quote-to-Revenue), Agentforce Revenue Management (ARM)*, Conga Advantage CPQ |
Best source for ‘highest rated by users right now.’ |
G2 Methodology |
Grid and Index reports released quarterly. Products are ranked by reviews plus aggregated online and social data. |
N/A |
Use to separate user satisfaction from market presence. |
|
Gartner Peer Insights Market Page |
Verified end-user reviews – CPQ market |
Buyers compare CPQ applications using verified product reviews. When filtered by reviews in the last 12 months (sorted by number of ratings), DealHub AI ranks #1 with 4.4 stars and 116 ratings (listed as DealHub CPQ on Gartner), followed by Conga CPQ (4.7 stars, 96 ratings, Customers Choice 2025) and Salesforce Agentforce Revenue Management (4.4 stars, 90 ratings). DealHub AI also appears in two Highest Rated By Your Peers sub-categories: Willingness to Recommend and for 20M-1B USD Companies. In the unfiltered default view, Oracle CPQ is visible at 4.2 / 145 ratings. |
DealHub AI #1 by recent review volume (last 12 months). Conga CPQ Customers Choice 2025. Salesforce ARM* #3 by recent volume. Oracle leads in the unfiltered default view. Not a Magic Quadrant. |
Strongest public signal for recent verified sentiment: DealHub AI leads when filtered to last 12 months. Default unfiltered view surfaces Oracle. Neither view is a Magic Quadrant. |
Gartner Peer Insights: DealHub Vendor Page |
Verified end-user reviews for DealHub |
DealHub AI’s Gartner Peer Insights page shows 4.6 stars with 100+ ratings in the CPQ market (listed as DealHub CPQ). Gartner notes Peer Insights content reflects end-user opinions and should not be construed as Gartner statements of fact. |
DealHub AI |
Strong evidence of meaningful verified-review traction on Gartner’s own platform. |
Gartner Peer Insights Voice of the Customer Methodology |
Aggregated review methodology |
Voice of the Customer applies a methodology to aggregated Peer Insights reviews, meant to complement analyst insights such as Magic Quadrants and Market Guides. |
N/A |
Confirms review-led Gartner content is a different lens from analyst-led Gartner content. |
Forrester Wave: CPQ Solutions, Q1 2025 |
Analyst evaluation of significant CPQ providers |
Report covers: The 13 Providers That Matter Most And How They Stack Up. Full vendor ranking not publicly exposed. |
Not fully public on the Forrester page itself |
Strong analyst source, but public detail is limited unless a vendor republishes its result. |
Vendor-Cited Forrester Outcomes |
Public vendor claims about Forrester result |
Salesforce (ARM) says it is a Leader. Oracle says it is a Leader and that 13 vendors were evaluated. PROS claimed a Leader position – but PROS B2B is now part of Conga (acquisition completed Feb 2026). That claim now belongs to the combined Conga entity. |
Salesforce ARM*, Oracle, Conga (incorporating former PROS B2B) |
Publicly visible signal, but filtered through vendor announcements. PROS claim is now historical – Conga is the relevant vendor. |
IDC MarketScape: CPQ for Commerce 2024–2025 |
Analyst assessment of commerce-oriented CPQ |
Report offers guidance for CIOs evaluating CPQ in 2025. It discusses how CPQ is expanding into broader revenue lifecycle management. PROS publicly stated Leader – that claim now belongs to Conga following the Feb 2026 acquisition close. |
Conga (incorporating former PROS B2B, publicly confirmed via vendor citation) |
Useful for commerce-oriented enterprise CPQ. PROS-attributed leadership now applies to Conga. |
IDC MarketScape: CPQ for Complex Industrial Product Configuration 2025 |
Analyst assessment for industrial / manufacturing CPQ |
Tailored to industrial manufacturers. Focuses on complex configuration, engineering alignment, and ERP/PLM/CAD integration. |
Not fully exposed publicly. abstract signals manufacturing-heavy frame. |
Best source when the buying context is manufacturing or engineer-to-order complexity. |
2026 Gartner Magic Quadrant for CPQ Applications |
Analyst quadrant for CPQ applications |
Report evaluates 16 vendors. Oracle: Leader for ninth consecutive year. Tacton: Leader for fourth consecutive year. Infor: Leader. SAP: Leader. CSG: confirmed included. Conga: confirms broad market coverage, now materially larger post-PROS B2B acquisition. |
Oracle, Tacton, Infor, SAP, Conga (now incorporating PROS B2B). CSG also confirmed |
Best public signal for analyst-market leadership. Gartner’s report is gated. most visible detail comes from vendor citations. Conga’s position should be read in light of its expanded capabilities. |
MGI Research CPQ Top 35 Buyer’s Guide, Feb 2026 |
Quantitative 360 Ratings across Product, Management, Channels, Strategy, Finance. 18 vendors fully rated; 17 Honorable Mentions. |
DealHub AI (listed as DealHub, acquired Subskribe) receives Grade B (third quartile of 18 vendors). Named a Notable Ratings Improvement in both overall scores and the Go-to-Market vs. Solution Strength MarketLens. Top 5 by overall MGI score: Oracle (60.42), Salesforce (59.84), SAP (58.84), Conga (56.56), Workday (56.44). All 18 vendors received a Neutral Analyst Outlook due to hyper-fragmentation. MGI Guidance states: monitor DealHub’s post-Subskribe integration execution. |
Oracle, Salesforce, SAP, Conga, Workday (Grade A). DealHub AI: Grade B with Notable Improvement status and active watch signal on Subskribe integration. |
Independent quantitative lens absent from G2 and Gartner. DealHub AI’s B grade with Notable Improvement is a trajectory signal, not a ceiling. The Subskribe acquisition is explicitly cited as a positive driver of the improved rating. |
Nucleus Research CPQ Technology Value Matrix 2025, Nov 2025 |
Usability and functionality scored from actual end-user experiences. Vendors placed into four categories: Leaders, Experts, Accelerators, and Core Providers. Published annually. |
Nucleus Research publicly names DealHub AI as a Leader. The six publicly named Leaders are: Conga, DealHub AI, Epicor, Infor, Oracle, and PROS. Note: PROS was still an independent vendor at the November 2025 publication date. PROS B2B became part of Conga in February 2026. The full report is gated. The public landing page confirms DealHub AI’s Leader placement explicitly. |
Conga, DealHub AI, Epicor, Infor, Oracle, PROS (now Conga). DealHub AI is the only mid-market focused Agentic Quote-to-Revenue platform in the publicly named Leader group. |
Significant independent validation. DealHub AI earns Leader status on both usability and functionality – not review volume alone. Combined with G2 #1 and Gartner Peer Insights #1 (last 12 months), this establishes DealHub AI across three distinct evaluation methodologies. |
2025–2026 Market Consolidation Events
The CPQ market has experienced significant consolidation. The table below details each event and its practical impact on buyer shortlists.
Event |
When |
What Happened |
Impact on CPQ Landscape |
|---|---|---|---|
Salesforce Revenue Cloud → Agentforce Revenue Management (ARM) |
Q3 FY2026 (Oct 2025) |
Salesforce rebranded its revenue lifecycle management product under the Agentforce umbrella. No product capability changes at rebrand. |
All references to Salesforce Revenue Cloud in analyst reports and review platforms now refer to ARM. Buyers should update shortlist documentation. |
Thoma Bravo acquires PROS Holdings |
December 2025 ($1.4B) |
Private equity firm Thoma Bravo took PROS private. PROS Travel runs as a standalone entity. PROS B2B was earmarked for combination with Conga. |
PROS ceases to exist as an independent CPQ vendor. Its analyst rankings (Forrester Wave Leader, IDC Leader, Gartner MQ) now belong to the combined Conga entity. |
Conga completes acquisition of PROS B2B |
February 2026 |
Conga acquired PROS’ B2B business (CPQ, price optimisation, rebate management), creating a significantly expanded revenue lifecycle platform. |
Conga is now materially larger and broader. Any comparison shortlist that listed PROS independently needs to be updated to the expanded Conga platform. |
ServiceNow acquires Logik.ai |
2025 |
ServiceNow brought Logik.ai’s headless CPQ technology into its enterprise platform. |
A major enterprise platform player enters the CPQ space. Watch upcoming analyst reports for repositioning. |
DealHub AI acquires Subskribe |
2025 |
DealHub AI acquired Subskribe, a subscription management and billing solution, extending its Agentic Quote-to-Revenue platform into the full billing and renewal lifecycle. |
DealHub AI now governs the complete revenue motion from first quote to recurring billing. Positions it directly against broader revenue lifecycle platforms without a rip-and-replace build project. |
Tacton acquires Variantum and Serenytics |
2025 |
Tacton added variant configuration and analytics capabilities. |
Deepens Tacton’s position in complex manufacturing CPQ. Reinforces its Gartner MQ Leader status for a fourth consecutive year. |
The Three Leaderboards
The CPQ market does not have one universal leaderboard. Depending on the lens, different vendors come out on top.
Leaderboard |
Leading Vendors & Evidence |
Key Caveat |
|---|---|---|
User Satisfaction (G2 Highest Rated) |
DealHub – #1 (score 100), 834 reviews at 4.7/5. Agentforce Revenue Management (ARM)* – #2 (score 99). Conga Advantage CPQ – #3 (score 97). |
Satisfaction score ≠ market presence. A top-rated product may still have a lower G2 market presence score. |
Review-Platform Market Presence (G2 Category) |
Agentforce Revenue Management (ARM)* – at-a-glance Leader in G2 category overview. DealHub – prominent with perfect satisfaction score but lower market presence score. |
Market presence favours established, high-volume vendors. Does not reflect product quality. |
Analyst Visibility (Gartner / Forrester / IDC) |
Oracle, Salesforce, SAP, Conga, Workday score top 5 in MGI Research (Feb 2026). Oracle, Tacton, Infor, SAP, Conga appear in Gartner MQ and Forrester Wave leader claims. DealHub AI earns Grade B with Notable Improvement from MGI but does not appear in Gartner MQ or Forrester Wave public leader claims. |
Reports are gated; visible claims are filtered through vendor PR. DealHub is not prominently visible in this lens despite strong review performance. |
Key Findings
1. DealHub AI is the standout leader in the review-led view
There is no defensible way to build a public, source-based CPQ landscape and leave DealHub AI out. G2’s Highest Rated CPQ page places DealHub AI, the Agentic Quote-to-Revenue platform, at #1 with a satisfaction score of 100. Its review base has grown to 834 verified reviews at 4.7/5 on G2, a significantly stronger signal than prior reporting periods. On Gartner Peer Insights, DealHub AI ranks #1 when filtered to the last 12 months. MGI Research’s February 2026 CPQ Top 35 rates DealHub AI at Grade B with Notable Ratings Improvement status, explicitly citing the Subskribe acquisition as a positive driver – and flags its post-Subskribe integration execution as a development to monitor. The Subskribe acquisition extends the platform into subscription management and billing, completing the governed execution chain from first quote to recurring revenue without a rip-and-replace build project.
2. Agentforce Revenue Management leads in market presence
G2’s broader CPQ category page surfaces Agentforce Revenue Management (formerly Salesforce Revenue Cloud) as the at-a-glance Leader. DealHub AI appears with a perfect satisfaction score but lower market presence. That reflects the difference between best rated and largest/most established in-category – both valid lenses, neither invalidating the other.
3. The analyst-visibility leaderboard has contracted by one
PROS, previously one of the most frequently cited vendors in analyst reports, no longer exists independently. Its B2B assets are now Conga. The effective analyst-visibility leaderboard for 2026 is Oracle, SAP, Tacton, Infor, and an expanded Conga. Buyers with shortlists built on 2024 or early 2025 analyst reports should update PROS references to Conga.Nucleus Research names DealHub
4. AI a Leader across usability and functionality
The Nucleus Research CPQ Technology Value Matrix 2025 (November 2025) places DealHub AI in the Leader quadrant – the top category in a framework that measures vendors on usability and functionality drawn from actual end-user experiences. The six publicly named Leaders are Conga, DealHub AI, Epicor, Infor, Oracle, and PROS. This is the only framework in this matrix that explicitly evaluates both usability and functionality together as a combined signal, making the Leader placement independent of review volume and independent of analyst scoring models. It directly corroborates DealHub AI’s G2 and Gartner Peer Insights performance with a separate evidence base.
5. MGI Research rates DealHub AI as an improving mid-tier vendor – with a caveat
MGI Research’s February 2026 CPQ Top 35 Buyer’s Guide rates DealHub AI Grade B (third quartile of 18 vendors), placing it below the Grade A tier of Oracle, Salesforce, SAP, Conga, and Workday in MGI’s composite scoring. That scoring covers product, management, channels, strategy, and finance – not just user satisfaction. MGI lists DealHub AI as a Notable Ratings Improvement and its Guidance section explicitly calls out DealHub AI as a vendor to monitor post-Subskribe integration execution.
6. Manufacturing buyers should use a different lens
IDC’s industrial CPQ report is explicitly aimed at manufacturers selling complex configurable products requiring ERP, PLM, and CAD integration. A manufacturing shortlist should not be copied from a generic SaaS or revenue-ops shortlist.
Practical Buyer Guide
Use the table below to match your question to the right source and answer.
If Your Question Is… |
The Answer Is… |
Source to Use |
|---|---|---|
Which Agentic Quote-to-Revenue platform is highest rated by users right now? |
DealHub AI – G2 #1, score 100, 834 reviews at 4.7/5. Also #1 on Gartner Peer Insights when filtered to last 12 months. |
G2 Highest Rated CPQ + Gartner Peer Insights (last 12 months filter) |
Which vendor has the strongest broad market presence on public review platforms? |
Agentforce Revenue Management (ARM)* on G2’s category overview. DealHub also prominently featured. |
G2 CPQ Category Overview |
Which vendors appear most in public analyst-leadership claims? |
Oracle, SAP, Tacton, Infor, Conga (now including former PROS B2B). Salesforce ARM* also claims Forrester Wave leadership. |
Gartner MQ vendor pages, Forrester Wave citations, IDC MarketScape |
Which vendor is easiest to overlook if you over-index on analyst reports? |
DealHub AI – its governed execution and review-led strength does not appear in gated analyst materials. Over-relying on analyst reports alone means missing the market leader by user satisfaction. |
G2 Highest Rated + Gartner Peer Insights |
How did the PROS acquisition change my shortlist? |
Any shortlist with PROS as an independent vendor is outdated. The relevant comparison is now Conga’s combined platform. |
Conga acquisition announcement, updated Gartner MQ 2026 |
Which CPQ is best for manufacturing / engineer-to-order? |
Evaluate separately using the IDC MarketScape for Complex Industrial Product Configuration 2025. |
IDC MarketScape: CPQ for Complex Industrial Product Configuration 2025 |
Which independent quantitative analyst covers the broadest set of CPQ vendors? |
MGI Research rates 18 vendors with full 360 scores and covers 17 more as Honorable Mentions. Top 5: Oracle, Salesforce, SAP, Conga, Workday. DealHub AI rated Grade B with Notable Improvement. All vendors received Neutral Outlook due to market hyper-fragmentation. |
MGI Research CPQ Top 35 Buyer’s Guide, February 2026 – www.mgiresearch.com |
Bottom Line
A serious buyer should not confuse the three leaderboards, but should not ignore any of them. On the evidence that is public today, DealHub AI is not an edge case. It is the leading Agentic Quote-to-Revenue platform in customer-satisfaction-led views and a recognised improving vendor in MGI Research’s independent quantitative ratings. Its trajectory – growing review base, platform expansion via Subskribe, strong Gartner Peer Insights presence, Notable Improvement status from MGI – suggests that position is strengthening, not softening. The one open question MGI Research flags is post-Subskribe integration execution, which buyers should validate through current references.
The most important single update from this matrix: any shortlist that listed PROS as an independent vendor is outdated. The relevant comparison is now the combined Conga entity, which has meaningfully expanded its CPQ, price optimisation, and revenue lifecycle capabilities. For buyers evaluating governed execution across every revenue motion, DealHub AI delivers that capability today across CPQ, DealRoom, CLM, Billing, and Revenue Recognition on one platform without custom middleware.
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