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Verbit’s Playbook for Scaling Revenue After Acquisition

Verbit provides AI-powered transcription and captioning for global brands that rely on speed, accuracy, and insight. Combining Captivate AI with expert human transcribers, Verbit serves speech-intensive industries and delivers real-time intelligence for education, legal, media, and live events.

SaaS

1700+

0hr

pricing updates cut from weeks

reduction in onboarding time

0hr

Max global approval SLA

Solution they used

CPQ

CLM

DealRoom

CRM
they use

Salesforce

Challenge

Pricing Changes Bottlenecked by Engineering

Verbit’s revenue operations team lacked autonomy over pricing and packaging. Even minor changes required backend development - triggering design docs, weeks of engineering effort, and QA cycles that slowed go-to-market (GTM) execution.

Solution

RevOps-Owned Pricing with No-Code Control

DealHub delivered a no-code execution layer that shifted control from IT to RevOps. Using configurable logic embedded with a guided sales playbook, RevOps now implements pricing and packaging changes independently, in hours not weeks, without compromising system stability or governance.

We’re constantly updating pricing to stay competitive, and DealHub lets us move fast. What used to take weeks in Salesforce now takes hours. I can make changes myself, complete QA quickly, and deploy with confidence. That speed and control have made a huge difference for our team.”

Omer Goldman

Senior Business Operations Manager

Challenge

Post-Merger GTM Fragmentation

Verbit acquired multiple companies, bringing new products, price books, and selling motions. Without a fast way to unify offerings, sales lacked clarity on what to sell, slowing post-merger integration (PMI) execution and delaying go-to-market readiness.

Solution

Unified Price Books for Rapid PMI Execution

DealHub unified Verbit’s acquired product lines into a single, governed price book and packaging model. RevOps standardized how products are sold and handed off to onboarding, eliminating ad-hoc work and IT dependency. As a result, Verbit compressed post-acquisition revenue readiness from months to days, eliminating PMI drag on pipeline.

When we run a PMI, we need to combine multiple products into a single price book quickly and accurately. DealHub makes that process fast, clear, and easy for sales.”

Omer Goldman

Senior Business Operations Manager

Challenge

Complex Catalogs Slow GTM Innovation

Verbit’s highly variant catalog, “every customer has its own flavors”, spans transcription, captioning, dubbing, and more. Traditional packaging and pricing change cycles slowed launches and limited the business’s ability to adapt GTM motions in real-time.

Solution

Scalable Packaging with Master Bundles

DealHub gives Verbit a repeatable GTM launch pad. RevOps creates “master packages” with nested products behind the scenes. Sales sells the package; DealHub automatically expands it into the correct line items, enabling fast, scalable launches without backend development or system redesign.

Launching new packages and bundles in DealHub is simple. What once took significant effort now takes just days, and new offerings can be created in just a few clicks.”

Omer Goldman

Senior Business Operations Manager

Challenge

Disconnected Quoting and Approval Workflows

Sales workflows slowed when quoting and approvals lived across disconnected systems. Reps were forced into double entry, manual rework, and constant context switching, stalling deals and introducing data risk.

Solution

Native Salesforce Quoting with Automated Approvals

DealHub keeps deals moving by operating natively within Salesforce. Quotes are automatically pre-populated from opportunity data and sync bidirectionally, eliminating double entry and data loss. Reps focus on selecting products, while approvals are visible upfront, automatically routed with delegation and SLA tracking, removing friction without sacrificing control.

With DealHub, approvals are clear before we even publish the quote. Most SLAs are within 24 hours, and even the small things like delegating when a director is on vacation, keeps deals from getting stuck.”

Omer Goldman

Senior Business Operations Manager

Challenge

Manual Onboarding Driven by Disconnected Deal Data

Disconnected quote and platform data forced onboarding teams into manual product provisioning. Deals executed outside the system increased revenue risk, triggered downstream fire drills, and weakened reporting when product-level truth wasn’t captured consistently.

Solution

Quote-to-Onboarding Automation with a Single Source of Truth

DealHub became Verbit’s system of record for what was sold and how it must be delivered. Structured product and package data now flows directly quote to onboarding - reducing onboarding costs, accelerating time-to-revenue, and delivering reliable product analytics for FP&A and revenue planning.

DealHub automates the entire process from quote to onboarding, eliminating much of the manual work and allowing us to move faster.”

Omer Goldman

Senior Business Operations Manager

Challenge

No Visibility into Buyer Engagement Post-Quote

After sending a quote, sales teams and managers lacked visibility into buyer activity. This limited deal inspection, coaching, and forecast confidence, allowing stalled engagement and delayed signatures to go unnoticed until late in the cycle.

Solution

Buyer Signals that Power Deal Inspection and Forecast Confidence

DealRoom + DealStream turned buyer engagement into operational signals. Real-time visibility into who viewed, shared, or stalled on a deal enables proactive inspection and targeted coaching. Buyer activity now directly informs deal progression, follow-ups, and forecast confidence, turning engagement data into revenue execution insights.

DealRoom is our default. Knowing who’s viewing or sharing a deal tells us when to follow up and helps us close faster, while product usage insights enable FP&A to compare what we sell with what customers actually use.”

Omer Goldman

Senior Business Operations Manager

From GTM Complexity to

Revenue Clarity

Scale High-Growth AI and SaaS GTM

In the fast-moving AI and transcription market, speed and control define competitive advantage. As companies like Verbit scale through global M&A and enterprise expansion, traditional CPQ and developer-dependent workflows create friction that slows GTM execution.

Unified Revenue Execution Workflow

Verbit replaced rigid, black-box processes with DealHub’s Revenue Autonomy Platform, enabling RevOps to launch products, update pricing, and onboard acquisitions in hours instead of weeks. GTM teams now operate within a single governed workflow that supports rapid change without engineering dependency.

RevOps-Owned Revenue Infrastructure

With DealHub, Revenue Operations owns execution across quoting, contracting, and onboarding in one audit-ready flow. As product catalogs and GTM complexity grow, DealHub scales revenue execution without increasing operational overhead, delivering controlled, buyer-centric growth for enterprise SaaS organizations.

From Friction to

Forecastable Growth

Metric

Before