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Intersection Unifies 4,000 SKUs with DealHub CPQ

Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale.

SaaS

400+

11 min

Quote creation

45 min

Approvals

1 source

of pricing truth

Solution they used

CPQ

CRM
they use

Salesforce

Challenge

The Limited Visibility Gap

Before DealHub, quotes lived in personal inboxes with no paper trail, and approval timelines were inconsistent. Without a structured CPQ process, leadership lacked real-time visibility into the pipeline, making forecasting a reactive exercise rather than a deterministic one.

Solution

Easy Adoption Delivers a Clear Forecast

DealHub introduced guided workflows, automated approvals, and mandatory CRM synchronization. By making the governed path the fast path, Intersection achieved 100% seller adoption. Leadership now has an auditable, real-time view of the pipeline, turning what was previously “dirty-data” being entered into Salesforce into a reliable asset of clean, structured data.

Challenge

Approvals Once Created Resistance

Historically, pricing approvals were viewed as a barrier. Manual routing through email threads caused "kicking and screaming" in the field, as the process was slow and disruptive to deal momentum. Governance was reactive, often happening too late to protect the bottom line.

Solution

Fast Approvals That Protect Margin

DealHub transformed approvals from a manual hurdle into a guided, governed process. Quotes now route instantly based on deal characteristics, enabling the rate review team to process hundreds of requests with total transparency. What was once a point of resistance is now a source of confidence, as approvals execute within minutes while strictly enforcing margin policy.

Challenge

Manual Processes Created Friction

Intersection relied on manual coordination to move a quote from start to finish. Sales coordinators had to search for product pages in marketing drives, pull pricing from separate sources, and validate impressions in other systems. With no unified process, revenue execution was fragmented between sales, client success and operations slowing deal execution and increasing the risk of manual error.

Solution

End-to-End Automation

DealHub automated the entire quote lifecycle. Product details, pricing, impressions, and collateral now generate directly within the platform. Sales coordinators no longer chase information across systems, and cross-functional handoffs are significantly reduced. The result is a streamlined process that removes friction and accelerates deal execution across 13 markets.

Challenge

Disjointed Data Created Fragmentation Tax

Thousands of products and prices were scattered across 13 markets and multiple drives, forcing reps to reconcile conflicting data for each proposal. The lack of standardization created inconsistencies and slowed execution velocity.

Solution

A Unified Playbook for Consistent Global Execution

DealHub centralized all 4,000 SKUs into a single standardized catalog. Product data, impressions, and pricing now live together in a seller-friendly, guided playbook ensuring every quote reflects accurate and consistent information across regions.

We used to pull pricing and product details from ten different sources. Now, everything lives in one place. Having a single, standardized catalog sets every rep up for success.”

Kristan Escobar

Director, Revenue Strategy and Enablement

Challenge

Homegrown Complexity

Intersection’s legacy processes were heavily customized and manual. Transitioning to a modern CPQ platform required more than simple configuration. It demanded a partner who would understand the business at a granular, operational level.

Solution

A Strategic Extension of the Revenue Team

DealHub worked as a co-architect with Intersection to understand internal workflows, configure data tables, and align the system with real operational needs. This partnership ensured that even the most nuanced homegrown logic was successfully translated into a scalable, governed workflow.

From Media Complexity

to Revenue Execution Discipline

From Fragmented Processes to Revenue Control

Intersection’s experience proves that replacing disconnected spreadsheets and manual quoting with a structured CPQ workflow restores operational discipline without slowing sales velocity. Automated guardrails ensure every quote is compliant the moment it is created.

Centralized pricing governance with real-time approvals

Intersection demonstrates how unifying CPQ, approvals, and subscription management into a single revenue platform restores governance without slowing growth.

One source of truth for multi-market selling

For media organizations operating across 13 regions, DealHub centralizes the product catalog(4,000 SKUs) to ensure standardization natively within Salesforce delivering faster quote creation (11 minutes), instant pricing updates, and audit-ready forecasting visibility.