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From Two-Month Delays to GTM Agility with DealHub CPQ

Digitate, a software venture of Tata Consultancy Services (TCS), empowers global enterprises with its award-winning AIOps platform, ignio™. By combining artificial intelligence, machine learning, and automation, Digitate helps organizations achieve resilient, agile, and autonomous IT and business operations, minimizing human intervention and driving predictable, data-driven outcomes.

SaaS

500+

New pricing models deployed 90% faster

Faster quote creation time cut by 50%.

Error-rate: Manual data entry errors reduced to 0%

Solution they used

CPQ

CRM
they use

HubSpot

Challenge

Slow Pricing Cycles Blocked GTM Agility

As Digitate shifted from on-premise software deployment to a dynamic SaaS model with capability-level packaging, pricing changes accelerated. Their custom CPQ required 1-2 months to implement new pricing or support a new product. By the time updates were deployed, market conditions and product needs had already changed.

Solution

A No-Code Pricing Engine Built for SaaS Pace

DealHub equipped Digitate with a pricing engine that scales alongside their product strategy. The team can now update pricing models,, tiers, SKUs, and rules without IT dependency. Pricing changes that once took months now deploy in a matter of days, restoring alignment between product innovation and commercial execution.

Challenge

Disconnected Systems Created Data Drift and Forecast Risk

Before DealHub, only 50–60% of deals flowed through the internal CPQ. Sellers worked offline, recreated quotes manually, and re-entered details into HubSpot. This caused up to 20%data mismatches between quotes and CRM records, eroding leadership’s ability to trust forecasts and pipeline data.

Solution

Unified CPQ-to-CRM Data Delivered Reliable Forecasting

DealHub’s native HubSpot integration eliminated manual re-entry and created a single source of truth. Every quote, configuration, discount, and approval now syncs directly into HubSpot, giving leaders clean data and real-time visibility into deal progression.

Our leadership now has complete confidence in the data flowing into HubSpot. Before DealHub, we constantly had to verify and reconcile details across systems, but that issue has disappeared entirely.”

Kavish Shah

Commercial Lead

Challenge

A Comprehensive Capability Based Pricing Model That Required Engineering to Maintain

Digitate’s GTM shift introduced a modular capability-based structure, with more than 100 SKUs and distinct pricing metrics. The homegrown CPQ couldn’t enforce rules, validate combinations, or scale with new capability sets. Every update required engineers, slowing GTM velocity.

Solution

Rules-Driven Governance Fully Owned by RevOps

DealHub’s rules engine enforces configuration logic and supports tiered, usage-based, and capability-level pricing. Digitate’s pricing team can adjust models autonomously, deploy new capabilities without code, and deliver a clean, guided experience for sellers.

With DealHub, we finally have a pricing engine that mirrors the full depth of our capability model but keeps it easy for sellers. Rules that once required developer intervention are now handled through configuration.”

Kavish Shah

Commercial Lead

Challenge

Manual Quoting Slowed Cycles and Burdened Sellers

Quote creation previously took 30–45 minutes and required navigating a non-intuitive interface. Manual steps slowed deal velocity, reduced seller productivity, and created inconsistency in customer-facing documents.

Solution

A Streamlined Workflow That Cut Quote Time in Half

DealHub unified pricing, approvals, quote generation, and document creation into a streamlined workflow. Sellers now build accurate quotes in 10–15 minutes with consistent templates and automated pathways.

Challenge

Inconsistent Approvals and Offline Quoting Reduced Control

Leadership struggled to track pricing consistency, approval compliance, and deal quality due to siloed processes and offline quoting. This lack of standardization reduced forecast reliability and created risk.

Solution

Centralized Pricing and Approval Governance For Every Deal

DealHub established a unified pricing and approval layer across the entire revenue workflow. Standardized rules, audit trails, and centralized data now give leaders full transparency into deal quality, discount governance, and forecast predictability.

DealHub brought a level of transparency we simply didn’t have before. Forecasts are more reliable, approvals are standardized, and our GTM teams have full visibility into each step of the deal process.”

Kavish Shah

Commercial Lead

Challenge

Migration Required Strong Alignment and Hands-On Support

Migrating from an in-house system required a smooth transition and strong enablement. Digitate needed a partner who could accelerate implementation, transfer expertise quickly, and ensure ongoing autonomy.

Solution

Rapid Deployment and Enablement That Delivered Full Autonomy

DealHub’s implementation team provided hands-on configuration, training, and support that enabled Digitate to deploy in less than 16 weeks. Digitate now owns pricing, products, and workflows without relying on IT.

Eden was incredibly responsive and every time we reached out, he connected with the right people and had answers quickly. And with Nisan’s configuration support, we were fully enabled without ever needing a dedicated IT resource.”

Kavish Shah

Commercial Lead

From GTM Complexity to

Revenue Clarity

Scale SaaS GTM Models

As software organizations expand product catalogs and evolve SaaS packaging, GTM complexity escalates quickly. Fragmented quoting, inconsistent pricing, and unreliable forecast data become blockers, especially when transitioning from bundled offerings to capability-based models across hundreds of SKUs.

Unified Quoting & CRM Workflow

Digitate addressed this challenge by implementing DealHub to standardize pricing and unify quoting with CRM workflows. By eliminating manual processes and data drift, leadership gains real-time visibility while sellers operate with speed and confidence across a global GTM motion.

RevOps-Controlled Revenue Foundation

With DealHub, RevOps enforces pricing governance, accelerates pricing updates, and maintains audit-ready accuracy across every deal. The result is faster pricing deployment, higher seller productivity, and 100% CPQ adoption, providing a scalable no-code foundation for predictable revenue and operational efficiency.

From Friction to

Forecastable Growth

Metric

Before