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How Built In Replaced Salesforce CPQ and Cut Quote Time to Just Minutes

Built In is a leading recruitment marketing platform helping innovative companies—from startups to the Fortune 500—attract top tech talent through compelling employer branding and high-impact content. Built In connects over 5 million monthly tech professionals with companies shaping the future.

SaaS

200+

0 Days

From Kickoff to Live CPQ Deals

Slack Tickets Post-Launch

No Reliance on Consultants

Solution they used

CPQ

CRM
they use

Salesforce

Challenge

Manual Quoting & Endless Workarounds

Built In’s legacy CPQ (Salesforce SteelBrick) was slow, rigid, and expensive to maintain. Every product update or pricing change required a third-party consultant. RevOps had to manually intervene in nearly every quote just to get it out the door.

Solution

Self-Service, No-Code CPQ

DealHub empowered the RevOps team to fully own and manage the quoting process. No more external vendors, no more band-aid workflows. Now, updates take minutes—not weeks—and reps can send quotes without needing help.

Challenge

Leadership Had No Visibility Into Quotes

Approval processes happened after quotes were already sent to customers, leaving leadership out of the loop and unable to influence deal structure until it was too late.

Solution

Approvals Before Send, Not After

DealHub’s guided workflows and approval logic gave leadership visibility before deals went out—enabling smarter pricing decisions, strategic deal structuring, and a more collaborative sales process.

Now leadership has visibility into proposals earlier. There’s real dialogue happening—‘Why not go back with X instead of Y?’ That didn’t happen before.”

Ali Andrew

VP of Ops

Challenge

Complex Revenue Models Were Breaking Forecasts

Built In’s dual revenue streams—SaaS + content syndication—made financial forecasting painful. ARR, MRR, GRR, and NRR all had to be manually calculated and synced to NetSuite.

Solution

Automated Financial Calculations

DealHub let Built In codify financial logic directly in the platform, pushing clean data into Salesforce and NetSuite. No more spreadsheet backflips. Just fast, accurate forecasting.

Challenge

Sales Reps Ignored CPQ and Used Spreadsheets

Reps resisted the old CPQ. They relied on spreadsheets for pricing, then copied numbers manually into the system—introducing errors, wasting time, and requiring RevOps cleanup.

Solution

Sales-Friendly Guided Selling

DealHub recreated the familiar spreadsheet experience within the platform, showing reps real-time pricing logic and calculations—while ensuring clean data behind the scenes.

Everything they loved about the spreadsheet—the visibility, the calculations—it’s all in DealHub now. We had a deal close on day one of go-live.”

Ali Andrew

VP of Ops

Challenge

CPQ Updates Took Months (and Consultants)

Adding a new product or pricing change used to take weeks, multiple systems, and risky code changes. It created bottlenecks in go-to-market execution.

Solution

Agile Product Launches in Under an Hour

With DealHub, Built In can launch new products across all price books in under 60 minutes—without a dev team or outside help.

Challenge

CPQ Blocked Go-To-Market Innovation

RevOps used to say "no" to new strategies, because the CPQ couldn’t keep up. Every idea came with a 6-month delay.

Solution

CPQ That Scales With the Business

DealHub’s flexibility made RevOps a strategic enabler. Now, the team confidently says yes to change—and launches new initiatives in weeks, not quarters.

With the old CPQ, I’d need six months. With DealHub? Two weeks. I’m a yes person now.”

Ali Andrew

VP of Ops