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How Asure Replaced Salesforce CPQ and Stopped Revenue Leakage

Accuracy of price quotes

Reduction in sales rep training time

0wk

To fully onboard and implement

Asure provides HCM solutions, including payroll, HR, and time tracking, empowering 100,000+ SMBs to stay compliant, optimize resources, and drive growth with tools tailored for entrepreneurs and executives.

500+ employees

CPQ

DealRoom

CLM

Subscriptions

Challenge:
Two years of Salesforce CPQ, $750K, and still leaking revenue.

Asure's sales stack - Salesforce CPQ, Conga,, and DocuSign - created costly inefficiencies across the quote-to-cash process. Reps struggled to configure over 500 SKUs, leading to inconsistent quotes, missed upsell opportunities, and ongoing revenue leakage. The process was manual, error-prone, and couldn’t keep up with evolving pricing and packaging strategies. After two years and $750,000 invested, the team still lacked a scalable, integrated system.

Solution:
One CPQ to replace three disconnected systems.

Asure replaced Salesforce CPQ, Conga, and DocuSign with DealHub, a seller-friendly CPQ platform with integrated contract management, document generation, eSign, and guided selling. With DealHub’s no-code setup, the system was fully deployed in under six weeks, without needing IT support.

We spent over $500K and two years trying to implement Salesforce CPQ, but we were still leaking revenue. There was no horizontal connectivity across CPQ, Conga, and DocuSign. With DealHub, everything’s in one place, and it just works… We were live in 8 weeks.”

Bruce Harris

Director IT and Enterprise Business Applications

Challenge:
Inconsistent quoting across a 500+ product catalog.

Even with a shared strategy, reps produced vastly different quotes. Forecasting was unreliable, and revenue slipped through the cracks.

Solution:
Standardized guided selling for accurate, scalable quoting.

DealHub’s dynamic playbooks guided reps through structured discovery questions, ensuring every quote had the right pricing and product mix.

DealHub helped us ditch the manual work and speed up sales.”

Sarah Fiqua

Business Analyst

Challenge:
New hire onboarding took over a year.

With a complex product catalog and disconnected tech stack, ramping reps took over 12 months.

Solution:
Self-guided sales workflows cut training time by 85%.

Sales reps could quote the entire product suite within weeks. Productivity rose 20%, and dependency on sales ops dropped.

This was a true GTM transformation for us. DealHub reduced ramp time by 85%, reps are fully quoting in weeks, not months.”

Bruce Harris

Director IT and Enterprise Business Applications

Challenge:
High cost, low value from disconnected systems.

Asure paid for three platforms — Salesforce CPQ, Conga, and DocuSign — yet still couldn’t quantify ROI.

Solution:
One platform with measurable value.

By consolidating onto DealHub, Asure dramatically reduced total cost of ownership and redirected spend into strategic initiatives.

DealHub has conquered the CPQ world.”

Sarah Fiqua

Business Analyst