Customers >

MotorK Unifies CPQ and Billing to Transform Revenue Operations Across Six Countries Without Disruption

MotorK is a leading automotive SaaS provider helping car manufacturers and dealers manage the full customer lifecycle with digital efficiency. Operating across six countries, MotorK delivers solutions for lead generation, inventory management, sales automation, and post-sale engagement- enabling automotive retailers to modernize operations, accelerate conversions, and drive growth in a rapidly evolving market.

SaaS

400+

45%

Fewer Invoices, More Time

100%

Accurate Data from Day One

5mo

Faster ROI, No Cost Overruns

Solution they used

CPQ

CLM

DealRoom

Subscription Management

Billing

CRM
they use

Salesforce

Challenge

CPQ and Billing Disconnected Across Tools

Before DealHub, MotorK's billing workflows were disconnected from sales processes. There was no automation between CPQ and Billing, leading to delays, errors, and manual handoffs.

Solution

Connected CPQ → Billing Automation

With DealHub, CPQ and Billing function as one system. Once a deal is finalized in CPQ, DealHub automatically triggers subscriptions and generates billing lines, without manual re-entry. This orchestrated flow ensures accuracy, audit-readiness, and seamless month-end cycles across both legacy and new business.

Challenge

Legacy Deals Complicate Billing Modernization

MotorK had over a decade of customer contracts created outside any structured CPQ or CRM process. Pricing, terms, and billing logic were scattered across systems, creating major risks for continuity and control. Migrating that legacy volume into a unified billing platform, without interrupting existing revenue flows, required precision, planning, and the right partner.

Solution

Dual-Track Billing Migration

DealHub enabled MotorK to run two synchronized billing flows: one for existing customers, one for new deals, both powered by a unified CPQ and Billing platform. Implementation supported both paths in parallel, ensuring business continuity and accelerating value from day one. Migration was seamless. Revenue operations kept moving.

Challenge

Fragmented Subscription Billing

Before DealHub Billing, customers with multiple products received separate invoices for each, often five or more per cycle. This created unnecessary complexity for customers and consumed finance team resources.

Solution

Consolidated Subscription Billing

DealHub Billing integrates directly with ERP systems to unify all product lines into a single invoice per cycle. MotorK cut invoice volume by 45% in the first half of 2025, simplifying payments and improving subscription lifecycle management.

We reduced the number of invoices by 45% in the first half of 2025 by consolidating product lines into a single billing cycle.”

Giovanni Zonta

Strategy & Operations Manager

Challenge

Version Disorder Destroys Consistency

Sales teams at MotorK relied on multiple Excel files with outdated formulas, each salesperson maintaining their own version. This inconsistency led to misaligned pricing, uncontrolled modifications, and no reliable governance.

Solution

Centralized CPQ for Pricing Governance Without Losing Agility

DealHub CPQ replaced fragmented spreadsheets with a single controlled platform for pricing and quoting. Every quote now originates from the same source of truth, ensuring accuracy and consistency across all markets and sales reps. MotorK can adjust pricing logic or templates immediately, keeping governance high without slowing sales.

When considering different vendors, we were looking for one that could handle CPQ and billing together. DealHub was the only one that could manage the complexity of six countries, six languages, and product bundles sold to both digital and non-digital customers.”

Giovanni Zonta

Strategy & Operations Manager

Challenge

Promises Committed Without Internal Approvals

MotorK’s contracts sometimes included deliverables that had not been internally validated, leading to missed expectations, messy client onboarding, and delayed project starts.

Solution

Dynamic Approval Workflows for 100% Deal Accuracy

DealHub introduced guided selling that captured data specific to each deal, approval workflows, and governance controls at the proposal stage. Only proposals that pass internal checks, including deliverability and accurate pricing, are sent to customers. This results in clean customer entry so every new customer contract enters the company’s systems with complete, accurate, and validated information from the start.

We no longer send out proposals we can’t stand behind. Every quote is vetted, deliverable, and accurate, resulting in clean customer entry from the start.”

Boaz Zilberman

Chief Operating Officer

Challenge

Six Countries, Six Versions of GTM Complexity

Operating across six countries, MotorK faced a web of complexity including multiple languages, varied market expectations, and a product suite sold both individually and as packages.

Solution

Multi-Entity, Multi-Language Flexibility in One Platform

DealHub delivered a flexible multi-entity platform supporting multiple languages, packaging configurations, and selling models from a single environment. The system adapts to highly digital customers and those less familiar with online processes without sacrificing control or consistency.

Challenge

A Risky Timeline in a Shifting Organization

MotorK signed with DealHub in July with a goal to go live on January 1. The implementation spanned multiple phases, included a billing module slated for later rollout, and happened during leadership changes across key teams.

Solution

Structured, On-Time, On-Budget Delivery

With an embedded implementation manager, clear milestones, and rapid issue resolution, the project stayed on track. DealHub CPQ was fully live on January 1, with billing staged for a seamless follow-on deployment.

Challenge

More Structure Risked Sales Pushback

Introducing new governance and required fields at the proposal stage risked resistance from salespeople accustomed to minimal oversight.

Solution

Guided Enablement Delivered Immediate Seller Value

Sales teams were engaged early, with guided selling playbooks built directly into DealHub. Within days, sellers saw the value with faster quoting, fewer errors, and fully approved proposals on the first attempt.

Within a couple of weeks, they all saw the value, and seller adoption became seamless.”

Boaz Zilberman

Chief Operating Officer

Challenge

Siloed Tools Obscure Billing Visibility

Before DealHub, billing data was scattered across multiple tools, making it difficult to understand what had been invoiced, to whom, and when. Teams lacked a real-time view of billable items by customer, and aggregation for analysis was manual and error-prone.

Solution

One Platform for Total Billing Clarity

DealHub provided MotorK a unified quote-to-cash system with complete visibility. All subscription and billing data now lives in one platform, accessible at any time that enables smarter decisions, faster payment cycles, and reduced manual work. Invoice consolidation alone reduced total invoice volume by 40% in H1 2025.

Challenge

Limited Visibility Into Sales and Delivery Trends

Without a centralized, controlled quoting and billing system, MotorK lacked granular visibility into proposal volumes, discounting patterns, and delivery commitments.

Solution

Data-Driven Governance Delivers Revenue Analytics

DealHub’s structured environment delivers analytics on proposal counts, discount percentages, delivery timelines, and rep performance by region. These insights now guide quarterly business reviews and revenue strategy.

The level of transparency allows us to understand our business much better… it improved our business reviews and revenue performance.”

Boaz Zilberman

Chief Operating Officer

Challenge

Continuous GTM Changes Required Operational Agility

MotorK’s go-to-market model evolves rapidly, requiring frequent changes to approval flows, controls, and document structures.

Solution

DealHub CPQ Provides Real-Time GTM Adaptability

DealHub’s low-touch configuration enabled MotorK to implement changes quickly, from adding approval steps for complex deals to refining delivery sign-offs, without vendor delays. RevOps can implement changes in hours, ensuring every update is compliant, consistent, and instantly usable by sales.