Navigating the Complexities of Modern Revenue Operations

Host: Mark Lerner, Director of Growth Marketing
Guest: Inese Pumpure, Sr. Director, RevOps
27 Minutes

27 Minutes

Mark Lerner

Director of Growth Marketing

Mark Lerner

Director of Growth Marketing

Director of Growth Marketing at DealHub with 10+ years in B2B marketing, I build from the ground up and get things done. I’ve led product pivots, rebuilt websites, driven partnerships, grown newsletters, and boosted conversions—delivering interactive buyer experiences that close deals.

Inese Pumpure

Sr. Director, RevOps

Inese Pumpure

Sr. Director, RevOps

Inese Pumpure, currently the Sr. Director of Revenue Operations at Visiting Media, has over a decade of experience in the dynamic field of marketing and sales operations. The primary focus has been on developing infrastructures that can scale up activities efficiently. This often involves integrating new tools into the existing tech stack or enhancing current tools to optimize daily operations. A key ongoing change is the collaboration between sales and marketing leadership to refine quality definitions and the follow-up process. With expertise in Sirius Decisions waterfall funnel, predictive profiling, Account-Based Selling (ABS) strategy, multi-touch attribution, and data enrichment, Inese assists leaders in marketing, sales, and business to accelerate their pace, establish measurable metrics, and make informed business decisions.

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