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Glossary » Chief Revenue Officer

Chief Revenue Officer

A CRO is an essential part of any company, working tirelessly to improve each revenue related function within the company. With responsibility for everything from marketing and sales to pricing and customer service – it’s no wonder how they’ve managed to become one of the most important roles in modern business.

The chief revenue officer has a tough job: making sure every part of a company has what it needs so they can work as efficiently as possible while also maintaining strong communication amongst departments. But when you’re responsible for all aspects of generating revenue, there are few places you’d rather be.