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The State of CPQ Report 2025
Exposing adopting gaps, hidden costs, and what modern revenue teams demand from CPQ
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Legacy CPQ is being left behind: Salesforce CPQ’s Sunset Is Just the Latest Signal
The 2025 State of CPQ Report reveals why revenue leaders are moving on from outdated systems. As go-to-market strategies evolve, legacy platforms are falling behind.
Inside the 2025
CPQ Landscape

Salesforce is retiring CPQ. It is a signal of a larger industry shift. Traditional systems were built for product-based SKUs, but today’s revenue teams need flexible, connected solutions that can support SaaS, usage-based, and evolving pricing models.

From rollout delays to rigid workflows, legacy CPQ no longer delivers the speed, adaptability, or cross-functional alignment modern GTM teams require.

This report gives you an inside look at why these systems are losing traction, what is driving the shift to modern platforms, and what revenue leaders need in a modern solution.

Key Insights You’ll Gain:

  • Most legacy CPQ users aren’t satisfied. Despite six-figure investments, adoption and ROI remain low across sales organizations.
  • Low adoption fuels leakage. Inconsistent pricing, slow approvals, and fragmented workflows undermine deal velocity.
  • Siloed tools create friction. Sales, IT, and Ops teams lack a unified platform for managing deal execution.
  • Modern teams want low-code agility. Revenue leaders are prioritizing intuitive tools that accelerate quoting and scale with growth.
  • Switching is hard but necessary. Feature gaps and high costs are keeping companies stuck in underperforming systems.
Top missing feature in CPQ solutions
25% – Combined quotes & contracts
23% – Advanced approvals
22% – Mutual action plans
4% – No such feature
9% – Headless quotes
17% – Internal look-up tables
What Revenue Leaders Expected from Legacy CPQ Platforms
Ability to configure complex quotes
24%
Ease-of-use for sales users
19%
Flexibility to deliver changes with a good turnaround (e.g within a month)
18%
Ease-of-use for admins
17%
Flexibility to deliver changes with a good turnaround (e.g within a month)
16%
We had no expectations
6%

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