Revenue Hub
Accelerate revenue execution
CPQ (Configure Price Quote)
Automate quotes & subscriptions
CLM (Contract Lifecycle Management)
Streamline contract signings
Billing
Manage revenue lifecycle
DealRoom
Collaborate between buyers & sellers
What Is the AIDA Model? The AIDA model is a popular marketing tool that outlines the different stages a customer goes through when making a purchase. The acronym AIDA represents four stages: Awareness, Interest, Desire, and Action. These stages lead customers from initially learning about a product or service to ultimately making a purchase decision....
What Is Channel Conflict? Channel conflict is the discord or competition among distribution channels within a company’s sales and marketing strategy. These channels can include direct sales teams, online platforms, retail partners, wholesalers, and distributors. Channel conflict emerges when these diverse channels intersect and clash regarding pricing, product availability, marketing efforts, and overall strategic direction....
What Is Product-Market Fit? Product-market fit is a fundamental concept in the realm of entrepreneurship and business development, representing the pivotal moment when a product or service seamlessly aligns with the demands and needs of a specific target market. This alignment signifies that the product not only satisfies the customers’ requirements but also resonates with...
What Is a Sales Slump? A sales slump refers to a period of decline or stagnation in a company’s or individual’s sales performance. It is characterized by a noticeable reduction in the volume of products or services sold, leading to a corresponding decrease in revenue. Sales slumps can occur for various reasons, such as shifts...
What Is SPIN Selling? SPIN Selling is a renowned sales technique developed by Neil Rackham. It focuses on understanding customer needs and building value through targeted questioning. The acronym SPIN stands for Situation, Problem, Implication, and Need-Payoff, representing the four types of questions that guide the sales conversation. This approach has revolutionized sales strategies by...
What Is Lifecycle Revenue Marketing? Lifecycle revenue marketing (LRM) is an evolved approach to B2B marketing that goes beyond the traditional focus on acquisition and demand generation. Instead, it puts an equal (if not greater) emphasis on retaining existing customers and growing revenue through upselling and cross-selling tactics. To simplify it, LRM is an approach...
