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Will Collins: 2021 Operational Planning and Good Goal Setting

2021 Revenue Planning and Goal Setting

Drift’s Strategy for Sales Performance

Revenue Optimization and Insight

The cycle proliferates cross-functionally, making sure they have repeatability and predictability on a weekly basis to understand the why behind the number. If you understand the why, then you can understand how to manipulate it or how to take action when something is working or not working.

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