DealHub Blog

Articles, tips, best practices and insights about
the world of B2B digital sales and marketing.

Aligning Sales and Marketing: How a Sales Engagement Platform Helps
12 October 2018
If it seems as if your marketing and sales teams are playing for opposing sides, you’re not alone. Many organizations lack coordination between marketing and sales, which results in goals and KPIs that aren’t aligned around what matters most – the customer. Consider this: Companies with strong...
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When Sales and Marketing Align, Everyone Wins
Whenever there’s a lack of continuity between sales and marketing, it can put team members at odd...

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