ClickCease

Head of Performance Marketing

Marketing Israel, Holon

Description

DealHub has experienced sustained hypergrowth, and we’re looking for a Head Of Performance Marketing to take it to the next level.

This position requires a leader who is analytical and data-driven in their decision-making process, well versed in demand generation best practices and marketing technologies, has a high level of understanding of persona-driven marketing, and is assertive about new approaches to optimization possibilities.

The ideal candidate would also be a skilled manager of people and embrace a hands-on, team approach. If you are a success-centric marketing leader that thrives on growth and scaling a demand engine, this role is an unmatched career opportunity.

First of all, you will join an A-list B2B marketing team with backgrounds at Hotelbeds, Sisense, Natural Intelligence, HiBob, Zoomin, Wix, Adler Chomski / Grey, Clicktale, WalkMe, and other successful companies.

Second, and perhaps most importantly, the team has a truly collaborative approach where members learn from each other and grow tremendously. Each and everyone gets visibility on the strategy and can contribute to the long-term growth.

Finally, you will challenge yourself at the highest level and manage a multi-million dollar media spend across the main channels. 

What you will do:

  • Build and manage a highly motivated and successful Performance Marketing team.
  • Own creation and execution of the paid acquisition demand generation strategy.
  • Lead multi-channel acquisition campaigns.
  • Lead a high-performing, metrics-driven team managing demand generation campaigns, marketing initiatives, and analytics.
  • Own and execute media planning and budget allocation.
  • Identify opportunities across all stages of the customer lifecycle to drive awareness adoption, activation, and retention by implementing new tactics, running optimization tests, and improving campaign performance.
  • Exceed goals for pipeline development, conversions throughout the customer journey, and sales bookings targets.
  • Build predictive models that can forecast demand generation spend with pipeline creation and closed bookings.
  • Analyze and report on the impact of demand creation activities on sales pipeline and bookings.
  • Work closely with the Marketing and Sales teams to validate go-to-market strategies, buyer personas, value proposition, messaging, and content needs.
  • Work closely with product marketing, content marketing, and sales to ensure message optimization.

Requirements

  • Strong analytical skills, data-driven decision-making, technical ability.
  • 2+ years of managerial-level experience in user acquisition marketing and a proven track record of success (tech company is a huge advantage).
  • 2+ years of SaaS marketing and user acquisition experience in tech.
  • Proven excellence in relationship-building and collaboration
  • Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills.
  • Excellent writing, communication, time management, and project management skills.
  • Experienced in working with marketing and analytics tools such as Salesforce, Linkedin, Google Analytics GTM, Data Studio, Tableau.
  • Excellent spoken and written English.
  • Proven ability to manage a multi-million $ budget

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