Back to Main

Microsoft Business Applications Influencers to Follow

With all that Microsoft Dynamics 365 has to offer, the opportunities to expand your knowledge are almost endless. One of the best ways to stay informed is by following influencers in the MS Dynamics space. Since there is a lot of information out there, we have compiled a list of must-follow MS Dynamics influencers that will help you sift through the noise. These folks actively share their thoughts on social media and provide insights on emerging trends, best practices, insider knowledge, events, and more. To make it easy for you to find them, we included links to their social media channels. So without further delay, here is our list (no preferential order):

microsoft dynamics 365 influencers

Steve Clayton

Twitter | LinkedIn | Instagram

Steve Clayton Chief Storyteller at Microsoft

Starting his career at Microsoft as a technical pre-sales engineer, Steve took it upon himself to blog about the story of Microsoft from inside. After a few years and thousands of posts, he was invited to move from London to Seattle and join the communications team to tell his stories in an official capacity. As Chief Storyteller and General Manager of the Innovation, Culture and Stories team, Steve is responsible for communicating Microsoft’s culture and innovation through storytelling. In this recent article from PR Daily, Steve offers five tips to ramp up your storytelling.

Alysa Taylor

Twitter | LinkedIn

Alysa Taylor Microsoft Corporate Vice President of Business Applications & Global Industry

As Corporate Vice President of Business Applications & Global Industry, Alysa is leading the product marketing teams that are accelerating digital transformation and customers’ and partners’ success via the adoption of Microsoft Business Applications. In her recent talk at Microsoft Inspire, Alysa highlighted the change that is happening across all industries and that a modern approach is necessary for companies to stay relevant. In fact, 91% of business leaders see digital transformation as a way of sparking innovation and finding efficiencies. 64% say they have less than 4 years to complete a Digital Transformation or they may go out of business. 

Joel Lindstrom

Twitter | LinkedIn

Joel Lindstrom Principal Architect Hitachi Solutions

As a principal architect at Hitachi Solutions and 12 time Microsoft MVP, Joel has lead hundreds of successful Dynamics 365 deployments. He is one of the founders of CRM Audio a network of podcasts about Dynamics 365, and along with fellow MVPs George Doubinski, Shawn Tabor, Scott Sewell, and productivity expert Matthew C. Anderson, “cover everything from roundtable discussions of all things CRM.” Joel is also co-creator of CRM Tip of the Day where he together with George Doubinski, Derik Bormann, Jerry Weinstock, and Leon Tribe, offer daily advice for navigating the platform.

Murray Fife

Twitter | LinkedIn

Murray Fife Author and Microsoft expert

The author of over 50 books and guides on Microsoft Technologies, Murray is a global black belt for Dynamics 365, supporting national sales of the Dynamics 365 platform and evangelizing all of the Microsoft technologies. In his blog A Tinkerers Notebook, Murray takes you on a journey of practical insight, tips, and experiments in Microsoft Dynamics 365. Whether you are a newbie or veteran Dynamics user, make sure you follow Murray to maximize the potential of your workflow. 

Rob Rowe


Rob Rowe Microsoft Dynamics 365 expert

Using his experience in customer success and executing go-to-market strategy, Rob empowers Sales and Business Development teams to reach customers who are on their digital transformation path with Microsoft Dynamics 365. Want to learn how companies are utilizing MSD 365 in their daily operations? Follow Rob to read customer stories and discover strategies that you can implement in your organization. 

Elisabeth Michaud

Twitter | LinkedIn

Elisabeth Michaud Sr. Product Marketing Manager, Microsoft Dynamics 365 for Sales

As Sr. Product Marketing Manager, Microsoft Dynamics 365 for Sales, Elisabeth is a great source of updates and new offerings, and how the product is continually evolving to meet the demands of today’s digital customer. Her recent post on the Sales Insights application highlights the latest AI and Relationship selling capabilities that can dramatically impact sales and business outcomes. 

Jason Cosman

Twitter | LinkedIn | Blog

Jason Cosman Microsoft Dynamics MVP for CRM

Jason has been voted a Microsoft Dynamics MVP for CRM and is extremely passionate about the platform. His blog Cosmans’ Dynamics 365 Blog and social media feeds offer tons of practical advice on using the platform in various scenarios.

Anantha Ramachandran

Twitter | LinkedIn

Anantha Ramachandran Microsoft Dynamics 365 expert

If you want to better understand how Microsoft Dynamics 365 helps organizations align Sales and Marketing, make sure you check in with Anantha Ramachandran. Anantha posts numerous case studies of companies from many industries who are seeing tangible results in their Sales and Marketing efforts.

Donna Edwards

Twitter | LinkedIn | Blog

Donna Edwards Microsoft Business Applications MVP

Donna has been working with Dynamics 365 business applications since the beginning with CRM version 1.2. Her blog is chock full of expert tips, articles, and interviews that help readers get a firm grasp of the platform. She also shares business logic that helps users make the most of their experience with Dynamics 365. Donna is a Microsoft Certified Professional (MCP), Microsoft Certified Trainer (MCT), and a decade-long recipient of the Microsoft Business Applications MVP.

Andrew Bibby

Twitter | LinkedIn | Blog

Andrew Bibby Microsoft Dynamics 365 expert

Playing a central role in the Dynamics 365 CRM UK user group, Andrew is part of a dedicated team of volunteers that facilitate all-day and evening events focusing on the CRM side of Dynamics 365. These events cover just about every aspect of the platform including technical sessions, the Dynamics 365 roadmap, demonstrations of new functionality, customer and vendor showcases, change management, user adoption advice, and more.  Andrew is also a Microsoft Business Applications MVP and posts tons of helpful insight on his channels.

Satish Thomas

Twitter | LinkedIn

Satish Thomas Group Program Manager at Microsoft

As Group Program Manager at Microsoft, Satish is the Head of Product for Microsoft Dynamics 365 Customer Insights. He is part of the founding team and responsible for the overall strategy and vision, engineering roadmap, customer/partner requirements, and business results. Follow his feed if you want to learn how Dynamics 365 Customer Insights can help you increase your sales and improve your business outcomes.

Mark Smith

Twitter | LinkedIn | Blog

Mark Smith nz365guy Microsoft Dynamics 365 expert

Better known as nz365guy, Microsoft Dynamics 365 MVP, Evangelist and Certified Trainer, Mark Smith has extensive knowledge of the platform and uses his understanding of business and software applications to demonstrate how technology can assist in digitally transforming organizations. As host of the Microsoft Business Applications Podcast, Mark offers weekly interviews, tips, and advice.

Anne Stanton

Twitter | LinkedIn | Blog

Anne Stanton Microsoft Dynamics 365

As “The CRM Lady,” Anne is on the front line helping businesses stay ahead of the technology curve. She has experience working with Microsoft Dynamics CRM since 2004, and her blog and feed offer insights on Microsoft Dynamics 365 straight from the field. This includes tips on Customer Engagement, project management, field services, customer service, sales, platform and more.

Steve Mordue

Twitter | LinkedIn | Blog

Steve Mordue Microsoft Business Applications MVP

As a Microsoft Business Applications MVP, Steve nurtures his following by talking “the Good the Bad and the Ugly of business applications” in his podcast “Steve Reads his Blog.” Steve helps those who are too busy, or too lazy, to actually read his blog, which is a cornucopia of insight on how Microsoft Business Applications helps solve business problems. Since he can be found at many Microsoft events, make sure to follow his feed to learn where he will be, and maybe pick his brain.

Jukka Niiranen

Twitter | LinkedIn | Blog

Jukka Niiranen Microsoft Dynamics 365 expert

Jukka actively shares the latest Dynamics 365 news, tips and insights on his Surviving CRM blog and social media profiles. He believes that the most important feature of Dynamics 365 is its user community, Working as Product Lead for Microsoft Business Application at Elisa, Jukka started working with Dynamics CRM in 2005. After managing a development team for global CRM system roll-outs and learning the ins & outs of the Dynamics CRM, Jukka joined a Microsoft partner organization to assume a senior CRM consulting role. In over 15 years Jukka has developed skills for viewing the related information systems through the eyes of the end-user and is focused on delivering solutions with high usability to ensure user adoption.

Who I have missed from this list? I would love to surface the key-thinkers that are helping to evolve the Microsoft Business Applications space, this evolution is taking-off and we can expect some exciting announcements soon.

Tag yourself to stay on the pulse and know who else is shaping Microsoft Business Applications innovation.

Microsoft Dynamics 365


Blog banner

Business Application managers: Top 10 do’s & don’ts for digital pricing transformations with CPQ now available in the Microsoft Azure marketplace

The 10 Essential CPQ Features for Microsoft Dynamics Users

The 10 essential CPQ features for Microsoft Dynamics users